Category Archives: Service Design

This is Service Design Doing – best book for service design – design thinking

After 1 1/2 years of waiting for the sequel to the This is Service Design Thinking, the new book is here: This is Service Design Doing, endorsed by Philip Kotler, Birgit Mager, B. Joseph Pine II, wow!

4 editors, 12 chapters, 33 cases, 96 co-authors, 105 expert tips, 205 contributors and now 54 free method descriptions online. This must be the best book of Service Design Thinking available. Disclaimer: I am a co-author 🙂

TiSDD

 

And here are my “15 square centimeters” of fame …

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This is the Music Thinking Quote!

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My original quote is: “Scoping your project is essential, scoping your thinking is fatal” Christof Zürn

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Nice people!

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Four pictures of the Design Thinking Center.

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It comes with a massive free download of methods.

 

 

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Persona core poster – now translated into spanish

Since I designed the persona core poster some years ago, a lot of people from all over the world have downloaded the poster and are using it to create personas. This is by far the most downloaded file on my blog. Just got the question to have this also in an spanish version. Here it is with the help of  Carolina Flores-Hine.

Persona Core Poster by CREATIVE COMPANION Spanish

 

 

 

Download the high resolution version of the Persona Core Poster:
Persona-core-poster_CREATIVE-COMPANION_spanish_PDF

Download the english version of the persona core poster.
Persona-core-poster_CREATIVE-COMPANION_english

If you are using the poster in workshops I would be happy to receive some pictures. Must be awesome to see all the personas from all over the world.
Please drop a mail to christof [at] creative-companion.com

 

 

 

10 Quotes from the big world of music – Music Thinking Quotes Vol. 1

For quite some time I am collecting quotes that have a connection with what I call Music Thinking (more about Music Thinking click here). At the same time I am working on a more systematic way to collect and combine music thinking principles. I am working now with 6 principles of music thinking: agility, empathy, personality, jammin’, score and remix. More about that in a later post.

Here are 10 quotes of more or less famous people with a music thinking connection. Hope you like it.

Dance first. Think later.  It's the natural order. One chord is fine. Two chords are pushing it. Three chords and you're into jazz. If you aren't making a mistake, it's a mistake. I HAVEN’T UNDERSTOOD A BAR OF MUSIC IN MY LIFE, BUT I HAVE FELT IT. THE WORDS ARE THE IMPORTANT THING. DON’T WORRY ABOUT TUNES. TAKE A TUNE, SING HIGH WHEN THEY SING LOW, SING FAST WHEN THEY SING SLOW, AND YOU’VE GOT A NEW TUNE. ONE GOOD THING ABOUT MUSIC, WHEN IT HITS YOU, YOU FEEL NO PAIN. Songs are pretty easy. They are small, they are modular, they are about as big as a bagel. I prepare myself for rehearsals like I would for marriage. The best guide, in launching a new design project, is sometimes just to choose the right partner, clear the dancefloor, and trust our intuition. There is joy in repetition.

 

 

You can also find the presentation on SlideShare (download enabled).

Empathy poster for focus group, interview and research

Inspired by the d.school’s empathy map I designed a poster that can be used in focus group meetings or any other research or interview situation.

While asking questions and observing behaviour like body language, tone of voice or choice of words it is important to note everything that  occurs in the session. In a second step, or during the session you will encounter contradictions (maybe already in saying), between what people say and what they do. Any contradiction or paradox can lead to a (latent) need or desire. If you ask yourself (or the participant) ‘why the things are as they are’ you may come to remarkable realizations or even an epiphany. This will be your most valuable insights.

Empathy Poster by CREATIVE COMPANION

Empathy Poster by CREATIVE COMPANION

Download the PDF version of the  Empathy-Poster by CREATIVE COMPANION.
You can print the poster in A4, A3 up to A2 and use it in different situations and workshop or research settings.

More posters:

The Persona Core Poster 

If you have collected a lot of insights you may want to go a step further an build personas for your company or project. There is another nice poster for this:

The Persona Core Poster by CREATIVE COMPANION

 

The Company Real Score Framework – Die Firmenpartitur

If you want to map your whole brand input and compare it with the reality persona you could also use The Company Real Score a strategic framework for brand innovation. You can also download the original poster.
Deutsch: Die Firmenpartitur (www.firmenpartitur.de)
English: The Company Real Score

Have fun!

PS: yes you can use the posters free of charge and yes I would be happy if you give me some feedback, credits or just spread the word!
Christof

www.creative-companion.com
www.creative-companion.com/deutsch/

 

Epiphany through Empathy – wishing you many Epiphanies in 2014!

The sixth of January is epiphany day – the 12th and last day of Christmas. The holiday season is over and we can focus on the coming year. A good moment to wish you all the best for 2014!

What epiphanies would we get, if we could see through the eyes of another person? I made a presentation under the title ‘Epiphany through Empathy‘ and hope you will like it.

Good luck, health and I hope you will have many epiphanies in 2014!

Epiphany through Empathy