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Previous ten posts
- New Book: The Power of Music Thinking
- The gradual production of thoughts when speaking￼
- Your playlist for the summer break
- The Power of Music Thinking – Podcast
- Podcast Episode 19: Music Thinking – Christof Zürn zu Gast bei Niels Benson
- Lockdown Economy Talk with Christof Zürn
- Podcast Interview on Creativity, Music Thinking and Generation Co
- If you can’t adapt, adopt! – Epiphany Day 2021
- What is Music Thinking Presentation
- Dutch Design Week 2020
- Art (13)
- Performance (4)
- Branding (10)
- Living the Brand (4)
- business performance (9)
- Creative thinking (41)
- Creative tools (26)
- design (13)
- Design Thinking (32)
- Epiphany (14)
- Inspiration (68)
- Marketing (4)
- mobile strategy (1)
- Music (19)
- Music Thinking (54)
- Podcast (2)
- Service Design (33)
- Storytelling (14)
- Trends (3)
- Art (13)
Category Archives: Service Design
Service Design Thinking is an approach to problem-solving that allows individuals to rapidly identify challenges and then go big on ideas before picking one or two to ideate, test and evaluate.
- Holistic – seeing the big picture in relation to details
- Empathy – human-centered focus on real needs
- Co-creation- iterative approach with stakeholders involved
At the intersection are ideas that last, ideas that are surprising, ideas that work. Before moving into the solution space of the Design Thinking process we heavily rely on words: spoken or written. But words have two inherent limitations.
- Firstly most of us filter what we say, only articulating things that will make us sound smart, intelligent and well educated.
- Secondly, the part of most necessary for Design Thinking to work, the Limbic System where passion, music, creativity, and love sit – does not have any language capabilities. In other words, it’s almost impossible to articulate love, music, feelings and conceptual ideas.
One of the challenges in Design Thinking is to visualize all the words people use and make them meaningful for everyone involved. We use a set of tools, canvases, visual techniques and a lot of different materials to play with possible solutions and tinker with a prototype. One of the materials we use in prototyping is Lego.
But there is more to Lego than just playing. Lego Serious Play, the methodology created by LEGO over ten years ago, is an approach that allows teams to find creative solutions to open-ended challenges. The real strength of Lego Serious Play is that we don’t use words, we use ‘art’ and creativity to express something – in this case Lego. It allows for more complex and creative concepts and ideas to be modeled.
Together with Ben Wickham we thought about how we could combine the strength of Design Thinking and Lego (Serious) Play to design ‘a tactile and playful approach to Service Design Thinking’.
We are going to crash these two concepts together: taking Design Thinking as the roadmap and Lego (Serious) Play as the way we execute. The result is a tactile approach to Design Thinking, for those groups and challenges that require a more intensive and deeper approach.
On the 28th & 29th March, at the Design Thinking Centre in Amsterdam, Ben Wickham & myself will lead a two-day workshop to help you get to grips with the basics of both approaches and their collaborative power. To help us, we have identified a global challenge to address: that of urbanization. If we can fix that – we can fix anything…
We would love to see you.
Click here to book, or if you have any questions, drop Ben or me a line.
See you end of March.
After 1 1/2 years of waiting for the sequel to the This is Service Design Thinking, the new book is here: This is Service Design Doing, endorsed by Philip Kotler, Birgit Mager, B. Joseph Pine II, wow!
4 editors, 12 chapters, 33 cases, 96 co-authors, 105 expert tips, 205 contributors and now 54 free method descriptions online. This must be the best book of Service Design Thinking available. Disclaimer: I am a co-author 🙂
And here are my “15 square centimeters” of fame …
Since I designed the persona core poster some years ago, a lot of people from all over the world have downloaded the poster and are using it to create personas. This is by far the most downloaded file on my blog. Just got the question to have this also in an spanish version. Here it is with the help of Carolina Flores-Hine.
Download the high resolution version of the Persona Core Poster:
Download the english version of the persona core poster.
If you are using the poster in workshops I would be happy to receive some pictures. Must be awesome to see all the personas from all over the world.
Please drop a mail to christof [at] creative-companion.com
For quite some time I am collecting quotes that have a connection with what I call Music Thinking (more about Music Thinking click here). At the same time I am working on a more systematic way to collect and combine music thinking principles. I am working now with 6 principles of music thinking: agility, empathy, personality, jammin’, score and remix. More about that in a later post.
Here are 10 quotes of more or less famous people with a music thinking connection. Hope you like it.
You can also find the presentation on SlideShare (download enabled).
Inspired by the d.school’s empathy map I designed a poster that can be used in focus group meetings or any other research or interview situation.
While asking questions and observing behaviour like body language, tone of voice or choice of words it is important to note everything that occurs in the session. In a second step, or during the session you will encounter contradictions (maybe already in saying), between what people say and what they do. Any contradiction or paradox can lead to a (latent) need or desire. If you ask yourself (or the participant) ‘why the things are as they are’ you may come to remarkable realizations or even an epiphany. This will be your most valuable insights.
Download the PDF version of the Empathy-Poster by CREATIVE COMPANION.
You can print the poster in A4, A3 up to A2 and use it in different situations and workshop or research settings.
The Persona Core Poster
If you have collected a lot of insights you may want to go a step further an build personas for your company or project. There is another nice poster for this:
The Company Real Score Framework – Die Firmenpartitur
If you want to map your whole brand input and compare it with the reality persona you could also use The Company Real Score a strategic framework for brand innovation. You can also download the original poster.
Deutsch: Die Firmenpartitur (www.firmenpartitur.de)
English: The Company Real Score
PS: yes you can use the posters free of charge and yes I would be happy if you give me some feedback, credits or just spread the word!
The sixth of January is epiphany day – the 12th and last day of Christmas. The holiday season is over and we can focus on the coming year. A good moment to wish you all the best for 2014!
What epiphanies would we get, if we could see through the eyes of another person? I made a presentation under the title ‘Epiphany through Empathy‘ and hope you will like it.
Good luck, health and I hope you will have many epiphanies in 2014!
Last year I had the pleasure to work on interesting projects with nice people.
- As Creative Companion I worked for Vlisco on several projects with the focus on ‘Vlisco Stories‘, prototyping ‘iPad in the flagship store’ and a personas / brand related intranet platform.
- For the fashion brand DEPT I worked on the development of aspirational and reality persona to sharpen their customer centered and brand related strategy.
- We could present our new product ‘Pfitz – wall object and baking dish‘ at Fuori Salone during Milan Design Week and we found a new manufacturer in Germany. So it will be ‘Dutch Design – handmade in Germany’ very soon. And Pfitz is available in the heart of Amsterdam at Dutch Design Year.
- Finally the Executive App of NIBE-SVV was launched together with the top of the dutch financial world.
- The 1PLACE.ME iPhone and Android App was launched and I did the initial social media activation.
- Working together with Design Thinkers at Bosch in Germany on a Service Design project.
- During Dutch Design Week I teamed up with FRD and gave a lecture on ‘Persona in the HR field’. I also launched The Company Real Score – a Music Thinking approach to Business Innovation. My daughter and I designed a prototype of a lamp inspired by Mart van Schijndel’s ‘Delta Vase’. The exhibition was shown at Design Perron during Dutch Design Week in Eindhoven and in the Amersfoort Rietveld Pavilion in December and January.
- Became Member of the Faculty at Witten School of Management in Witten Germany.
- Started a persona development project for ‘the dutch love brand’ de Efteling.
- End of the year I developed the online strategy based on The Company Real Score for Hekwerk Theaterprodukties, the management (impressariaat) of dutch cabaret stars like Youp van ’t Hek, Jochem Myjer, Droog Brood and more.
Thank you all for working together and the nice time we spent. Curious what 2014 will bring.