The Persona Core Poster – a service design tool

Please note: this is my original blog from the year 2011. I have developed more human-centred templates and a fresh approach called Music Thinking. You will also find the book The Power of Music Thinking with the explanation of aspirational Persona vs Reality Persona and Target Group vs Quick Profile.

Because the Persona Core poster was downloaded more than 80.000 times on this blog, I also have included it on the new download page (see navigation).  Use the navigation to the download page.


For years I am working with personas from aspirational to reality. Most of the time I am following the same basic questions and approaches while developing the personas.

Finally, I found time to design a poster that you can use in workshops and I hope you like it. I post the A3 template here as a PDF under the creative commons licence, this means you can print it, use it and even change it, just name the source. Tip: start with behaviour and end with the quote!

If you like it drop me a note and share it with your friends or client.

On a regular base, I am also conducting workshops in the Netherlands or Germany.

More information on Data Storytelling with Personas workshop:

The Persona Core Poster template

Choose Download instruments on the music thinking website: Download link: Persona-core-poster_CREATIVE-COMPANION

More posts on persona thinking:
Personas and female mindstyles
Persona Experience in the Museum – Playing with your Expectations
Persona Experience in the Museum – Playing with your Expectations

86 responses to “The Persona Core Poster – a service design tool

  1. Here a link to a presentation I did about personas and target groups for webredacteuren , June 2011 Utrecht, Netherlands

    [dutch]
    http://www.webredacteuren.com/2011/07/verslag-kennissessie-doelgroepen-persona/

  2. I told my students in graphical design and communication about you template on my course website: http://www.ida.liu.se/~TDDC64/index.sv.shtml

  3. Ha Christof, just what I need to help my students, at hr.nl CMD, build their person’s…

  4. Hi Edwin,
    nice, glad that students learn the possibilities and advantages of persona thinking.

    have fun!

  5. Pingback: Business design tools | CREATIVE COMPANION the Blog

  6. Pingback: Modelli e template per vari usi | Lim e dintorni

  7. Pingback: Empathy poster for focus group, interview and research | CREATIVE COMPANION the Blog

  8. Pingback: Sokitch ||| Sophie graillot |||

  9. Pingback: A Closer Look At Personas: What They Are And How They Work (Part 1) | Smashing Magazine

  10. Pingback: A Closer Look At Personas: What They Are And How They Work (Part 1) | Smashing Magazine – Mobile

  11. Pingback: A Closer Look At Personas: What They Are And How They Work (Part 1) | endlessness

  12. Pingback: A Closer Look At Personas: What They Are And How They Work (Part 1) | Daniele Milana

  13. Pingback: A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2) | Smashing Magazine

  14. Pingback: A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2) | Content Generator

  15. Pingback: A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2) | Orbit2 Website Design Leeds | Website Design Leeds

  16. Pingback: A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2) | Articles in IT and more

  17. Pingback: A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2) | Professional Nigeria Website Design.com

  18. Pingback: A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2) | ShoutYourSite

  19. Pingback: A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2) | Jungus

  20. Pingback: A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2) | Cicor Marketing | Tampa ChicagoCicor Marketing

  21. Pingback: A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2) - rehavaPress

  22. Pingback: A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2) | endlessness

  23. Pingback: [译] A Closer Look At Personas: What They Are And How They Work (Part 1)

  24. Pingback: [译] A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2)

  25. Pingback: A Nearer Look At Personas: A Information To Creating The Proper Ones (Half 2) - WeBlog

  26. Pingback: The Layman’s Guide to Creating a Customer Persona

  27. I would like to translate this into Spanish. Do you have an .svg format file?

  28. Pingback: Persona core poster – now translated into spanish | CREATIVE COMPANION the Blog

  29. Pingback: Graphtek Interactive » Blog Archive » Jump Start Your Business: 10 Steps to Engaging User Experience

  30. Pingback: Guia UX | O que são Personas? | SamuraiUX

  31. Pingback: Personas | The year I discovered Sagmeister

  32. Pingback: Program Design Methods (#1): User Persona | Design & Evaluation

  33. Pingback: Competitive Analysis & Persona – ianwengblog

  34. Pingback: UX 2: Competitive Analysis & Persona | 設計大舌頭

  35. Pingback: Personas: un camino para entender a los usuarios | 4R Soluciones | Diseño, Desarrollo y Programación Web & Mobile

  36. Pingback: Personas | Design Thinking for Start-ups

  37. Pingback: #MACE16 : Role of Personas In Business Innovation | #MACE16: Design Thinking for Business StartUps

  38. Pingback: The Music Thinking Framework for iteration, innovation and transformation | CREATIVE COMPANION the Blog

  39. Pingback: A Closer Look At Personas: What They Are And How They Work | 1 | Design Guru

  40. Pingback: A Guide To Developing The Right Ones (Part 2) — Smashing Magazine | Webbero

  41. Pingback: A Closer Look At Personas: What They Are And How They Work | Webbero

  42. Pingback: Compose.ly How to Enhance Your Content Strategy with User Personas : Let us tell your story

  43. Pingback: Empathy Map - empathy poster - Restorative Communication

  44. Pingback: 2.5 (Tuesday) – Information Design

  45. Pingback: What is the value in ‘having users in mind’ when designing interfaces for products or services? – itnig

  46. Pingback: Are We Being Cloned? A Closer Look At Personas In Website Design - Writing for the Web

  47. Pingback: Construa sua buyer persona e saiba onde seus produtos devem estar - Geofusion - Soluções em Inteligência Geográfica

  48. Pingback: Personas of a book lover and a casual reader – Jennifer Coffey

  49. Pingback: Creating Comprehensive Personas for User-Experience (UX) Design – Catherine Donmoyer

  50. Pingback: Beware the Cut ‘n’ Paste Persona – A List Apart - DzTechno - DZTECHNO!

  51. Pingback: Beware the Cut ‘n’ Paste Persona | 67nj

  52. Pingback: Cuidado com o Cut ‘n’ Paste Persona - BR Atsit

  53. Pingback: Beware the Cut ‘n’ Paste Persona – A List Apart – Nexstair Technologies

  54. Pingback: Beware the Cut ‘n’ Paste Persona – A List Apart

  55. Pingback: Beware the Cut ‘n’ Paste Persona – A List Apart – Cathy Martinez

  56. Pingback: Beware The Cut ‘n’ Paste Persona – A List Apart | WORLD OF YOUTH NEWS

  57. Pingback: The Persona Core Poster – Jagadeesh.UX™

  58. Pingback: Beware the Reduce ‘n’ Paste Character – A Checklist Aside - WEBDESIGNWP

  59. Pingback: Beware the Cut ‘n’ Paste Persona – A List Apart | Wirandle By Ọ L Á Y Ẹ M Í

  60. Pingback: Beware the Cut ‘n’ Paste Persona – A List Apart - Web of Crafts

  61. Pingback: Beware the Cut ‘n’ Paste Persona – A List Apart – Digitas Buzz

  62. Pingback: Beware the Cut ‘n’ Paste Persona – Wondrous Writing

  63. Pingback: Beware the Cut ‘n’ Paste Persona – Gadget Searcher

  64. Pingback: Beware the Cut ‘n’ Paste Persona – Celebrity Snooper

  65. Pingback: Beware the Cut ‘n’ Paste Persona | Joanne Smith Marketing

  66. Pingback: Beware the Cut ‘n’ Paste Persona – myfitterbetterlife.com

  67. Pingback: Beware the Cut ‘n’ Paste Persona - Perfect Web Designs

  68. Pingback: Beware the Reduce ‘n’ Paste Persona – A Checklist Aside - pulseco.digital

  69. Pingback: Beware the Cut ‘n’ Paste Persona – A List Apart - Sale123

  70. Pingback: Beware the Cut ‘n’ Paste Persona – A List Apart – 2web Marketings

  71. Pingback: Beware the Cut ‘n’ Paste Persona – A List Apart - ReportWire

  72. Pingback: Beware the Minimize ‘n’ Paste Persona – A Checklist Aside - real deals electronics

  73. Pingback: Beware the Cut ‘n’ Paste Persona – A List Apart > Adviz Digital

  74. Pingback: Beware the Cut ‘n’ Paste Persona – A List Apart - AmazingStudio

  75. Pingback: Beware the Cut ‘n’ Paste Persona – A List Apart – Munaf Sheikh

  76. Pingback: Beware the Cut ‘n’ Paste Persona | News I Can

  77. Pingback: Beware the Reduce ‘n’ Paste Persona – A Listing Aside

  78. Pingback: Beware the Cut ‘n’ Paste Persona – A List Apart – Brittany Tayla Marillier

  79. Pingback: Beware the Minimize ‘n’ Paste Persona – A Record Aside - Trend Directory

  80. Pingback: Beware the Minimize ‘n’ Paste Persona – A Record Aside - Ezfice

  81. Pingback: Beware the Cut ‘n’ Paste Persona – A List Apart | Technophoney

  82. Pingback: Beware the Cut ‘n’ Paste Persona – A List Apart – Apk Know

  83. Pingback: Beware the Cut ‘n’ Paste Persona – A List Apart - Everything Now

  84. Pingback: Beware the Cut ‘n’ Paste Persona – A List Apart – Enrique Fold

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s