The Persona Core Poster – a service design tool

Please note: this is my original blog from the year 2011. I have developed more human centered templates and a fresh approach called Music Thinking. Because the Persona Core poster was downloaded more than 80.000 times on this blog, I also have included it into the new download page.

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Since years I am working with personas from aspirational to reality. Most of the time I am following the same basic questions and approach while developing the personas.

Finally I found time to design a poster that you can use in workshops and I hope you like it. I post the A3 template here as a PDF under the creative commons licence, this means you can print it, use it and even change it, just name the source. Tip: start with behaviour and end with the quote!

If you like it drop me a note and share it with your friends or client. On a regular base I am also conducting workshops in the Netherlands or Germany.

More information on Data Storytelling with Personas workshop:

• in Dutch: Nederlands | Data storytelling met persona’s workshop
• in German: Deutsch | Storytelling mit Daten, ganztägiger Persona Zielgruppen Workshop

New Download link: Persona-core-poster_CREATIVE-COMPANION

More posts on persona thinking:
Personas and female mindstyles
Persona Experience in the Museum – Playing with your Expectations
Persona Experience in the Museum – Playing with your Expectations