Please note: this is my original blog from the year 2011. I have developed more human centered templates and a fresh approach called Music Thinking. Because the Persona Core poster was downloaded more than 80.000 times on this blog, I also have included it into the new download page (see navigation).
Since years I am working with personas from aspirational to reality. Most of the time I am following the same basic questions and approach while developing the personas.
Finally I found time to design a poster that you can use in workshops and I hope you like it. I post the A3 template here as a PDF under the creative commons licence, this means you can print it, use it and even change it, just name the source. Tip: start with behaviour and end with the quote!
If you like it drop me a note and share it with your friends or client. On a regular base I am also conducting workshops in the Netherlands or Germany.
More information on Data Storytelling with Personas workshop:
- in Dutch: Nederlands | Data storytelling met persona’s workshop
- in German: Deutsch | Storytelling mit Daten, ganztägiger Persona Zielgruppen Workshop

Choose Download instruments on the music thinking website:New Download link: Persona-core-poster_CREATIVE-COMPANION
More posts on persona thinking:
Personas and female mindstyles
Persona Experience in the Museum – Playing with your Expectations
Persona Experience in the Museum – Playing with your Expectations
Here a link to a presentation I did about personas and target groups for webredacteuren , June 2011 Utrecht, Netherlands
[dutch]
http://www.webredacteuren.com/2011/07/verslag-kennissessie-doelgroepen-persona/
I told my students in graphical design and communication about you template on my course website: http://www.ida.liu.se/~TDDC64/index.sv.shtml
Ha Christof, just what I need to help my students, at hr.nl CMD, build their person’s…
Hi Edwin,
nice, glad that students learn the possibilities and advantages of persona thinking.
have fun!
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please see also the refined Empathy Poster: https://creativecompanion.wordpress.com/2014/03/20/empathy-poster-for-focus-group-interview-and-research/
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I would like to translate this into Spanish. Do you have an .svg format file?
Hi Carolina,
nice idea! If you want you can send me the translation in a text format, then I can make a spanish version.
would be great.
cheers
Christof
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