Category Archives: design

Fashion and Music

A fashion label that has music in it’s Brand DNA, a Designer that targets female audiophiles with a new accessory that combines industrial design and expert tailoring. Fashion meets Music meets Design: two examples.

John Varvatos and Jimmy Page

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Jimmy Page from Led Zeppelin is the model of a new campaign video from John Varvatos, the the brand that has rock and roll in it’s Brand DNA.

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In selected John Varvatos boutiques they carry a unique assortment of McIntosh audio equipment, vintage vinyl records, vintage audio equipment and collectible music books for the rock enthusiast.

See more info on the website

Molami

Molami headphones are designed with the contemporary individual in mind. Instead of focussing on the product ‘as a gadget’ and the technical specifications Molani works through the fashion industry to convey how their product ‘frames and enhances the feminine face’. A good example of user centered design.

See the website

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Milano Design Week 2012 – Salone e Fuorisalone

I spent two days  in Milan at salone and fuorisalone to see, get inspired, have talks, drinks meet friends and to see the family at Lago Maggiore.

It is impossible to see everything. There are so many shows, events,  shops, pop-up spaces, …  but what you see you can ‘catch’ (WYSYCC) and I have never seen so many iPhones, smartphones and real cameras in one place – people have fun to take pictures or take it ‘really serious’ and give you some order to step back.

Here are a few pictures  sorted by the following findings:
showing the process  (form idea and material to product); patterns everywhere; laser cut metal; books as decoration; playing with colour; light and nature; ceramic; ‘from handicraft to digicraft‘;  creative food; analog 3D modeling; Rossana Orlandi; Luceplan, …

… and here a video from Luceplan’s new lamp Nothing, by Francisco Gomez Paz

Nothing from Luceplan on Vimeo.

7 Principles of Holistic Product Design by Yves Béhar

There is a very nice article about Yves Behar and his 7 Principles of Holistic Product Design on TriplePundit’s coverage of the 2011 Opportunity Green Conference in Los Angeles, California.

Here is the first one:

1.  Start with questions, not answers.
Instead of trying to design a product from a detailed client brief that dictates the answers, the design process should start with a few simple questions. For example, Puma asked the question, “What can we do to improve the sustainability of our already very successful shoe box?” This question spurred an in-depth exploration of the company’s logistics, manufacturing, distribution, and customer interactions with the product.  see the other 6 and the whole story on Triple Pundit

I also added this principles to the Inspiring principles for design, life and more Mindmap on Mindmeister.com.

Type and the effect on service design and learning

In a recent study published in the journal Cognition, psychologists at Princeton and Indiana University had 28 men and women read about three species of aliens, each of which had seven characteristics, like “has blue eyes,” and “eats flower petals and pollen.” Half the participants studied the text in 16-point Arial font, and the other half in 12-point Comic Sans MS or 12-point Bodoni MT, both of which are relatively unfamiliar and harder for the brain to process.

After a short break, the participants took an exam, and those who had studied in the harder-to-read fonts outperformed the others on the test, 85.5 percent to 72.8 percent, on average.

To test the approach in the classroom, the researchers conducted a large experiment involving 222 students at a public school in Chesterland, Ohio. One group had all its supplementary study materials, in English, history and science courses, reset in an unusual font, like Monotype Corsiva. The others studied as before. After the lessons were completed, the researchers evaluated the classes’ relevant tests and found that those students who’d been squinting at the stranger typefaces did significantly better than the others in all the classes — particularly in physics.

“The reason that the unusual fonts are effective is that it causes us to think more deeply about the material,” a co-author of the study, Daniel M. Oppenheimer, a psychologist at Princeton, wrote in an e-mail. “But we are capable of thinking deeply without being subjected to unusual fonts. Think of it this way, you can’t skim material in a hard to read font, so putting text in a hard-to-read font will force you to read more carefully.”

Difficulty builds mental muscle, while ease often builds only confidence.

Interesting thought on what this means for design, especially service design, learning material, wayfinding, etc. For inspiration, here a link to David Carson’s website

Read the full article on www.readability.com
 A version of that article appeared in print on April 19, 2011, on page D5 of the New York edition with the headline: Come On, I Thought I Knew That!.

SlideShare Design Page

SlideShare Design Page

 

Today I got mail from the editorial team of SlideShare. They are showcasing my Presentation for the next 16 to 20 hours on the SlideShare Design Page: CREATIVE COMPANION – What is it? or Working together like in a unique Jazz Band.

Direct links:

Christof Zürn
CREATIVE COMPANION
www.creative-companion.com

Download:   CREATIVE COMPANION Fact sheet