Tag Archives: persona development

Persona core poster – now translated into spanish

Since I designed the persona core poster some years ago, a lot of people from all over the world have downloaded the poster and are using it to create personas. This is by far the most downloaded file on my blog. Just got the question to have this also in an spanish version. Here it is with the help of  Carolina Flores-Hine.

Persona Core Poster by CREATIVE COMPANION Spanish

 

 

 

Download the high resolution version of the Persona Core Poster:
Persona-core-poster_CREATIVE-COMPANION_spanish_PDF

Download the english version of the persona core poster.
Persona-core-poster_CREATIVE-COMPANION_english

If you are using the poster in workshops I would be happy to receive some pictures. Must be awesome to see all the personas from all over the world.
Please drop a mail to christof [at] creative-companion.com

 

 

 

Advertisements

Oh what a year – Thank you 2014!

thankYou2014!

This was a year with many faces and to summarize these 12 months in one sentence would be something like this: a Year of Empathy, Collaboration, Music Thinking and Brand Development from a Service Design point of view.

For the fashion brand Olsen in Hamburg (Germany) I developed and designed the reality persona’s, based on research in Canada and Germany. We also worked with my brand strategy framework The Company Real Score to map the most essential brand assets as input for the brand deck.

The Übersee-Museum in Bremen (Germany) asked me to do a persona workshop with information on a one year visitors research to make strategic decisions.

Together with Design Thinkers Academy I developed a one day course of Service Design Thinking Fundamentals, a crash course with the basic instruments like stakeholder mapping, value network mapping, persona and customer journey. The next course will be in march 2015.

A sonic branding project: Massive Music in Amsterdam (Netherlands) asked me to help the team with my expertise in musicology and brand strategy. A nice combination of skills.

But there were more music and brand related activities: this year I started in Nijmegen (Netherlands) with a 20×20 (pecha kucha) presentation about Music Thinking and the platform MusicThinking.com, followed by a presentation in Cologne (Germany) about the same subject.
Together with Lutz Hempel from ICG, I did a short Music Thinking exercise during the ICG Change Management Seminar in Düsseldorf (Germany) and a full Music Thinking / Jazz it! workshop presentation in Copenhagen (Denmark) during the Art of Management in Organization conference.

For Bovemij I did the keynote presentation on their connect event in Utrecht. I showed the development of the last 30 years in the music business and how this connects with the challenges of the world we are living in today. The event was organized by my network partner Gerard Scheenstra of Innovatie Vitamine.

With my friend and network partner from the Witten School of Management Stefan Günther I did a workshop based on agile project management for Heraeus in Hanau (Germany); we also advised the board in taking steps towards a scrum framework. For Simon Weber and Friends, Berlin (Germany) I facilitated the alumni meeting with 150 people in Berlin with 10 iPads for the workshop presentations and created the Systemiker-Map  to visualize the region they work and their expertise.

The Efteling – the Dutch love brand number one – asked me to help them translate their massive research activities in a decision making instrument for a better way of collaboration between marketing and design. We worked with reality personas based on a big amount of research data and also worked with the design team on aspirational personas to strengthen the brand perspective in daily decisions. I did the design of the reality personas and all workshops and work sessions with the creative team and strategic marketing.

For De Rechtspraak in Utrecht (the Dutch Judiciary / Council for the Judiciary) I worked as UX Lead on a quality and innovation project about digital accessibility with a user-centered design approach to let different parties work together in building a user interface with a great user experience. Here are some steps we took: defining ux principles, persona development, customer journey mapping, facilitating creatives and management, usability testing.

Thanks a lot to everyone who made this year a fantastic and pleasurable time. I enjoyed to work with you together and I am looking forward to a very nice next encounter.

Empathy poster for focus group, interview and research

Inspired by the d.school’s empathy map I designed a poster that can be used in focus group meetings or any other research or interview situation.

While asking questions and observing behaviour like body language, tone of voice or choice of words it is important to note everything that  occurs in the session. In a second step, or during the session you will encounter contradictions (maybe already in saying), between what people say and what they do. Any contradiction or paradox can lead to a (latent) need or desire. If you ask yourself (or the participant) ‘why the things are as they are’ you may come to remarkable realizations or even an epiphany. This will be your most valuable insights.

Empathy Poster by CREATIVE COMPANION

Empathy Poster by CREATIVE COMPANION

Download the PDF version of the  Empathy-Poster by CREATIVE COMPANION.
You can print the poster in A4, A3 up to A2 and use it in different situations and workshop or research settings.

More posters:

The Persona Core Poster 

If you have collected a lot of insights you may want to go a step further an build personas for your company or project. There is another nice poster for this:

The Persona Core Poster by CREATIVE COMPANION

 

The Company Real Score Framework – Die Firmenpartitur

If you want to map your whole brand input and compare it with the reality persona you could also use The Company Real Score a strategic framework for brand innovation. You can also download the original poster.
Deutsch: Die Firmenpartitur (www.firmenpartitur.de)
English: The Company Real Score

Have fun!

PS: yes you can use the posters free of charge and yes I would be happy if you give me some feedback, credits or just spread the word!
Christof

www.creative-companion.com
www.creative-companion.com/deutsch/

 

Epiphany through Empathy – wishing you many Epiphanies in 2014!

The sixth of January is epiphany day – the 12th and last day of Christmas. The holiday season is over and we can focus on the coming year. A good moment to wish you all the best for 2014!

What epiphanies would we get, if we could see through the eyes of another person? I made a presentation under the title ‘Epiphany through Empathy‘ and hope you will like it.

Good luck, health and I hope you will have many epiphanies in 2014!

Epiphany through Empathy

Thank you 2013

Last year I had the pleasure to work on interesting projects with nice people.

Thank you all for working together and the nice time we spent. Curious what 2014 will bring.