Inspired by the d.school’s empathy map I designed a poster that can be used in focus group meetings or any other research or interview situation.
While asking questions and observing behaviour like body language, tone of voice or choice of words it is important to note everything that occurs in the session. In a second step, or during the session you will encounter contradictions (maybe already in saying), between what people say and what they do. Any contradiction or paradox can lead to a (latent) need or desire. If you ask yourself (or the participant) ‘why the things are as they are’ you may come to remarkable realizations or even an epiphany. This will be your most valuable insights.
Download the PDF version of the Empathy-Poster by CREATIVE COMPANION.
You can print the poster in A4, A3 up to A2 and use it in different situations and workshop or research settings.
The Persona Core Poster
If you have collected a lot of insights you may want to go a step further an build personas for your company or project. There is another nice poster for this:
The Company Real Score Framework – Die Firmenpartitur
If you want to map your whole brand input and compare it with the reality persona you could also use The Company Real Score a strategic framework for brand innovation. You can also download the original poster.
Deutsch: Die Firmenpartitur (www.firmenpartitur.de)
English: The Company Real Score
PS: yes you can use the posters free of charge and yes I would be happy if you give me some feedback, credits or just spread the word!