THINK TWICE! Der Podcast über Innovation, Werte und Wandel von und mit Niels Benson & Friends.
Free Jazz, Punk oder Klassik? Solo oder Orchester? Musik als Analogie für das Miteinander in Teams oder auch für abgestimmte Prozesse in Unternehmen? Dazu hat Christof Zürn ein Denk- und Arbeitsmodell namens „Music Thinking“ entwickelt.
Music Thinking ist eine kreative Einladung, anders zu denken und sich inspirieren zu lassen, in sinnvollen Kooperationen über Silos hinweg zu arbeiten. Music Thinking verbindet agile Methoden mit Service Design Thinking und Branding mit organisatorischem Wandel, welches sich am Design Thinking oder auch an Service Design anlehnt.
Christof und Niels haben ihren Takt und Rhythmus schnell gefunden und vertiefen sich einer sehr guten Stunde in einen launigen Dialog über Listen, Tune, Play & Perform.Hier geht’s zum Podcast
In this interview, we meet Christof Zürn, the founder of Creative Companion, a business that helps organizations use creative thinking to create sustainable business innovation. The COVID-19 pandemic has made flexibility one of the most important resources in any business, as companies have been forced to alter their strategy and switch-up their goals. Christof spoke about the importance of creative thinking in ensuring that businesses can stay on top of developments in their sector and described how his methodology, ‘Music Thinking’, can help companies connect their different priorities and develop better, more sustainable business designs.
Christof was forced to utilise flexibility himself by moving his consultancies online and experimenting with new platforms. When business began to slow down for Creative Companion due to the pandemic Christof used this quiet period to develop and strengthen his ‘Music Thinking’ methodology and to network with other members of his sector to develop new concepts aimed to help boost business creativity and connectedness. Christof’s key message was one of progression. He emphasised that although the pandemic has encouraged everyone to wish for things to return to how they were before, Christof believes businesses will gain more value from building on this experience and progressing with it. To do this, creative thinking is fundamental.
What 3 things does the guest need help with? Christof would like help in finding companies who are open to making a fundamental change in their business thinking. He is also looking for a publisher for his book regarding ‘Music Thinking’. Please support the Lockdown Economy with your donation on our GoFundMe page https://www.gofundme.com/f/lets-help-… In the Lockdown Economy interviews, small business owners and self-employed professionals share their insights, challenges and successes during the COVID-19 global pandemic to inspire, motivate and encourage other entrepreneurs around the world.
About the Guest As ‘Creative Companion’ Christof is accompanying individuals, teams and organisations to make the step from iteration to innovation to transformation. He does this with decades of experience in branding, digitalisation, service design, design thinking and developed a fresh methodology he calls ‘Music Thinking’. “Website: https://creative-companion.com/
Music Thinking is a creative invitation to think from diverse perspectives at the same time and to get inspired to work in meaningful collaborations above silos. It supports you to integrate Agile methodologies, Design Thinking and Service Design with Branding and Organisational Change. See the short presentation and find out about the four phases, the six cues, the dynamic diamond and the dynamics.
How to explain it to a colleague?
Music thinking is a systemic approach to change based on patterns and principles in music.
What problem can it solve?
You can use it for innovation and business impact in complex and changing environments.
What are the benefits?
Imagine the possibilities to unlocking the co-creative potential of agile teams and organisations.
Medinge Think Tank for the first time on Dutch Design Week.
Medinge Group – a global Think Tank on BrandingMedinge is a not-for-profit Think Tank on branding. A collective of brand academics, guardians and visionaries from around the world whose purpose is to influence business to become more humane and conscious in order to help humanity progress and prosper.
We stand for Brands with a Conscience. A brand with a conscience build sustainable thinking into the core of what it does and always tries to act responsible. To the benefit of all stakeholders, including the Planet.
On the Music Thinking website there is a new post about Improvisation in Business:
Many people say that our times are volatile, uncertain, complex and ambiguous – some people call it the VUCA times. When making plans they try to execute them until reality comes into play. As a result, they try to quick fix everything as long as possible. Some people call this improvisation. But improvisation is much more than just a repair mode. Improvisation can also be the start of the creative or change process to design for the VUCA times.
The blog post describes different improvisation practices, the improvisation in business course of the University In Krems and how Improvisation is connected with the Music Thinking Framework and how to use it in business.