Previous ten posts
- What do you think? – A questionnaire about Music Thinking
- Persona core poster – now translated into spanish
- Google is using music thinking to promote YouTube with insights and infographics | #EDM #MusicThinking
- What you see is what will be – Epiphany 2015
- Oh what a year – Thank you 2014!
- WordPress stats – 2014 in review
- 10 more Quotes from the Big World of Music for the Rest of the World – Music Thinking Quotes Vol. 2
- Freude schöner Götter Funken – FROY-DER, SHER-NER GETTER-FOON-KEN
- 10 Quotes from the big world of music – Music Thinking Quotes Vol. 1
- Creativity, Music and E-learning
- Art (10)
- Branding (6)
- business performance (5)
- co-creation (8)
- Creative thinking (36)
- Creative tools (23)
- Data Storytelling (9)
- design (12)
- Design Thinking (26)
- Epiphany (6)
- Guitar (5)
- Inspiration (52)
- Living the Brand (3)
- Marketing (3)
- Miles Davis (4)
- mobile strategy (1)
- Music (16)
- Music Thinking (40)
- Organisation Design (1)
- Performance (3)
- persona (13)
- Reports (2)
- Saxophone (9)
- Service Design (21)
- Storytelling (10)
- Trends (2)
As a good Music Thinker I would like to learn more about my audience. It would be great if you could fill in a little questionnaire.
When I am doing workshops or presentations about Music Thinking I also ask the audience to fill in this short questionnaire before the presentation, so I can share some insights with them during the session.
Please fill in the questionnaire
It only takes a few minutes, the answers are anonymous and help me to understand more about the young field of Music Thinking and to collect my own data about this field. Insights and learnings will be presented from time to time on this blog.
thanks in advance
Since I designed the persona core poster some years ago, a lot of people from all over the world have downloaded the poster and are using it to create personas. This is by far the most downloaded file on my blog. Just got the question to have this also in an spanish version. Here it is with the help of Carolina Flores-Hine.
Download the high resolution version of the Persona Core Poster:
Download the english version of the persona core poster.
If you are using the poster in workshops I would be happy to receive some pictures. Must be awesome to see all the personas from all over the world.
Please drop a mail to christof [at] creative-companion.com
Google is using music thinking to promote YouTube with insights and infographics | #EDM #MusicThinking
Think with Google the research and insights portal of Google posted a new article using music (in this case EDM electronic dans music) to show their compelling data and drive brands to YouTube to connect with their audience. They do this with a very nice infographic in the form of a decision tree.
The Biggest Music Genre You’ve Never Heard Of
How much do you know about EDM, or electronic dance music? Whether it’s a lot, a little or none at all, you’ll want to tune in to this profile of EDM fans. What you see might just surprise you: For example, while millennials under 25 view the most EDM content on YouTube, older audiences are becoming increasingly interested as well. And it turns out that EDM fans are more likely than their peers to be online, engaging in tech-savvy behaviors such as buying music online or following a brand on a social network. See how fans are increasingly turning to YouTube to learn more about music genres such as EDM and the opportunities this creates for brands.
Download PDF: EDM electronic dance music
This is a nice example of Music Thinking
January 6, is a special day! Epiphany day – the 12th and last day of Christmas. For me it is also the day of changing perspective. The holiday season is over and we can focus on the coming year. A good moment to wish you all the best for 2015!
But epiphany is also an experience of sudden and striking realization. The word epiphany originally referred to insight through the divine (see the link with the three magi). Today, this concept is used much more often also without such connotations, but a popular implication remains that the epiphany is supernatural, as the discovery seems to come suddenly from the outside.
More on epiphany in an older post.
My epiphany exercise
Over the last year I made more than 3.000 pictures with my iPhone camera. Snapshots, selfies, screenshots or pictures to just remember something; people, things, situations.
Above you see 81 pictures from my iPhone collection ‘more or less’ selected randomly and ‘more or less’ grouped unintentionally: pictures from workshops, encounters, visits to museums or cities, personal pictures with family and friends; pictures while traveling, being on vacation or sessions, while working, lecturing, pictures of things that somehow reached my iPhone. If we have met the last year you may recognize some of the pictures. I love the pattern, the red line, something that connects all or at least some of the pictures.
But it is not just about what I have nearly literally seen, but what do you see? You can click on the picture to get a higher resolution.
Is it funny, innovative, useless, disgusting or – wait a minute – something (maybe familiar), something you have not seen this way? Something that suddenly triggers your mind, get you an idea or an epiphany? Be my guest. Have many of them. Share them if you like.
Use your own pictures
Why not do this with your own pictures? Take 81 pictures (less or more) from your camera, smartphone (think Pinterest, iPhoto, Instagram, …) and make a new pattern of pictures. Maybe you see new things or old things in a new way – isn’t innovation for 99% the connection of already existing things?
Try to find the word, phrase, motto that connects all the pictures, make groups or just have fun with all the colors. What you see is what will be.
I wish you many epiphanies in the coming year!
This was a year with many faces and to summarize these 12 months in one sentence would be something like this: a Year of Empathy, Collaboration, Music Thinking and Brand Development from a Service Design point of view.
For the fashion brand Olsen in Hamburg (Germany) I developed and designed the reality persona’s, based on research in Canada and Germany. We also worked with my brand strategy framework The Company Real Score to map the most essential brand assets as input for the brand deck.
Together with Design Thinkers Academy I developed a one day course of Service Design Thinking Fundamentals, a crash course with the basic instruments like stakeholder mapping, value network mapping, persona and customer journey. The next course will be in march 2015.
A sonic branding project: Massive Music in Amsterdam (Netherlands) asked me to help the team with my expertise in musicology and brand strategy. A nice combination of skills.
But there were more music and brand related activities: this year I started in Nijmegen (Netherlands) with a 20×20 (pecha kucha) presentation about Music Thinking and the platform MusicThinking.com, followed by a presentation in Cologne (Germany) about the same subject.
Together with Lutz Hempel from ICG, I did a short Music Thinking exercise during the ICG Change Management Seminar in Düsseldorf (Germany) and a full Music Thinking / Jazz it! workshop presentation in Copenhagen (Denmark) during the Art of Management in Organization conference.
For Bovemij I did the keynote presentation on their connect event in Utrecht. I showed the development of the last 30 years in the music business and how this connects with the challenges of the world we are living in today. The event was organized by my network partner Gerard Scheenstra of Innovatie Vitamine.
With my friend and network partner from the Witten School of Management Stefan Günther I did a workshop based on agile project management for Heraeus in Hanau (Germany); we also advised the board in taking steps towards a scrum framework. For Simon Weber and Friends, Berlin (Germany) I facilitated the alumni meeting with 150 people in Berlin with 10 iPads for the workshop presentations and created the Systemiker-Map to visualize the region they work and their expertise.
The Efteling – the Dutch love brand number one – asked me to help them translate their massive research activities in a decision making instrument for a better way of collaboration between marketing and design. We worked with reality personas based on a big amount of research data and also worked with the design team on aspirational personas to strengthen the brand perspective in daily decisions. I did the design of the reality personas and all workshops and work sessions with the creative team and strategic marketing.
For De Rechtspraak in Utrecht (the Dutch Judiciary / Council for the Judiciary) I worked as UX Lead on a quality and innovation project about digital accessibility with a user-centered design approach to let different parties work together in building a user interface with a great user experience. Here are some steps we took: defining ux principles, persona development, customer journey mapping, facilitating creatives and management, usability testing.
Thanks a lot to everyone who made this year a fantastic and pleasurable time. I enjoyed to work with you together and I am looking forward to a very nice next encounter.