Connecting Business, People and Technology from ‘Best of Dutch Design’ in Discover Benelux Magazine September 2015

A few weeks ago I had the opportunity to give an interview about my company CREATIVE COMPANION. You can find the results of this talk in the September Issue of Discover Benelux in the section ‘Best of Dutch Design’.


CREATIVE COMPANION - Discover Benelux - Best of Dutch Design

I work like a jazz musician: great music comes from great collaboration! Christof Zürn

Listen like a president – day and night

@POTUS (The President Of The United States) President Obama announced today 14 August 2015 via Twitter his favorite summer songs, one for the day another one for the night.

President Obama announcing Playlist on Twitter

President Obama announcing Playlist on Twitter

Here are the two playlist’s:

One for the day:


And one for the night:


Infographic about Music and Technology

Starting the timeline of modern musical engineering with the invention of the simple alligator clip around the turn of the 20th century, but things really took off afterwards.

By 1931, a commercial electric guitar was on the market. By 1957, wireless microphones were first available. The 1960s saw the birth of synthesizers, and a true beginning of computer modulated music in the mainstream. Even the advent of the CD, which in turn led to digital music tracks, falls squarely on the shoulder of musical engineers.

Here is a nice infographic about technology and innovation with music as an example created by the New Jersey Institute of Technology’s Online Masters in Electrical Engineering program.


It’s important to realize the role that sound engineers played in the development of music. There’s always been a battle between innovation and tradition, but the result of those conflicts has always made music a bit better. Whether it’s as huge as developing a new power source or as small as developing a device that changes the pitch of a note slightly, the work of sound engineers has defined music for decades. The only thing known for sure about the future is that musical engineers will continue to play a dominant role in defining how music sounds. More on this, see the original blog post.


What do you think? – A questionnaire about Music Thinking

Music Thinking Survey
As a good Music Thinker I would like to learn more about my audience. It would be great if you could fill in a little questionnaire.
When I am doing workshops or presentations about Music Thinking I also ask the audience to fill in this short questionnaire before the presentation, so I can share some insights with them during the session.
Please fill in the questionnaire
It only takes a few minutes, the answers are anonymous and help me to understand more about the young field of Music Thinking and to collect my own data about this field. Insights and learnings will be presented from time to time on this blog.
thanks in advance
Christof Zürn

Persona core poster – now translated into spanish

Since I designed the persona core poster some years ago, a lot of people from all over the world have downloaded the poster and are using it to create personas. This is by far the most downloaded file on my blog. Just got the question to have this also in an spanish version. Here it is with the help of  Carolina Flores-Hine.

Persona Core Poster by CREATIVE COMPANION Spanish




Download the high resolution version of the Persona Core Poster:

Download the english version of the persona core poster.

If you are using the poster in workshops I would be happy to receive some pictures. Must be awesome to see all the personas from all over the world.
Please drop a mail to christof [at]