Tag Archives: #musicthinking

What do you think? – A questionnaire about Music Thinking

Music Thinking Survey
As a good Music Thinker I would like to learn more about my audience. It would be great if you could fill in a little questionnaire.
When I am doing workshops or presentations about Music Thinking I also ask the audience to fill in this short questionnaire before the presentation, so I can share some insights with them during the session.
Please fill in the questionnaire
It only takes a few minutes, the answers are anonymous and help me to understand more about the young field of Music Thinking and to collect my own data about this field. Insights and learnings will be presented from time to time on this blog.
thanks in advance
Christof Zürn
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Google is using music thinking to promote YouTube with insights and infographics | #EDM #MusicThinking

EDM electronic dance music the-biggest-music-genre-youve-never-heard-of_infographics_lg

Think with Google the research and insights portal of Google posted a new article using music (in this case EDM electronic dans music) to show their compelling data and drive brands to YouTube to connect with their audience. They do this with a very nice infographic in the form of a decision tree.

The Biggest Music Genre You’ve Never Heard Of

How much do you know about EDM, or electronic dance music? Whether it’s a lot, a little or none at all, you’ll want to tune in to this profile of EDM fans. What you see might just surprise you: For example, while millennials under 25 view the most EDM content on YouTube, older audiences are becoming increasingly interested as well. And it turns out that EDM fans are more likely than their peers to be online, engaging in tech-savvy behaviors such as buying music online or following a brand on a social network. See how fans are increasingly turning to YouTube to learn more about music genres such as EDM and the opportunities this creates for brands.

have-you-heard-of-edm_infographics

Download PDF: EDM electronic dance music

This is a nice example of Music Thinking

10 more Quotes from the Big World of Music for the Rest of the World – Music Thinking Quotes Vol. 2

This is volume 2 of Music Thinking Quotes.

For quite some time I am collecting quotes that have a connection with what I call Music Thinking (more about Music Thinking click here).
At the same time I am working on a more systematic way to collect and combine music thinking principles. I am working now with 6 principles of music thinking: agility, empathy, personality, jammin’, score and remix.
More about that in a later post. (still has to come 😉

Here are 10 more quotes of more or less famous people with a music thinking connection. Hope you like it.

You can also find the presentation on SlideShare (download enabled).

The Death of the Long Tail? – Music Thinking for your industry

Interesting thoughts about the ‘The Superstar Artist Economy’.

What if this was your industry? Or will be in 5 or 10 years?
What could you learn for your company or brand from these findings?

long-tail-cover2

Music Industry Blog

Long Tail Cover Today MIDiA Consulting is proud to announce the publication of an important new report: The Death of the Long Tail: The Superstar Music Economy.  The report is available free of charge to Music Industry Blog subscribers.  (If you are not yet a subscriber to this blog simply enter your email address in the box on the right hand column of the home page.)

The 21 st century decline in recorded music revenues continues to send shockwaves throughout the music industry and although there are encouraging signs of digital-driven growth, the impact on artists is less straightforward.  Total global artist income from recorded music in 2013 was $2.8 billion, down from $3.8 billion in 2000 but up slightly on 2012.  Meanwhile artists’ share of total income grew from 14% in 2000 to 17% in 2013.  But the story is far from uniform across the artist community.

The Superstar Artist Economy

The…

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The link between music taste and personality

To learn from music is one of the aspects of Music Thinking. Here are some learnings that could be used as input for some methods I am using for Brand development and Service Design like Persona Creation, or working with The Company Real Score. So with your next persona creation or service design project you maybe would like to ask your audience what kind (or maybe a combination) of music they prefer. This could help to understand your target group better.

Knowing whether a person prefers John Coltrane to Madonna, Dolly Parton to DJ Avicii, or Wagner to Prince allows for remarkably accurate personality predictions. 
Music Genre and Personality

Explore more infographics like this one on the web's largest information design community - Visually.

According to a study with 36.000 participants all over the world (conducted by Professor Adrin North of Heriot -Watt University, Edinburgh) there is a clear correlation between the musical taste of a person and their personality.

People could make accurate judgments about an individual’s levels of extraversion, creativity and open-mindedness after listening to ten of their favorite songs. Extraverts tend to seek out songs with heavy bass lines, while those who enjoy more complex styles such as jazz and classical music tend to be more creative and have higher IQ-scores.

Blues fans
have high self-esteem, are creative, outgoing, gentle, and at ease

Jazz fans
have high self-esteem, are creative, outgoing, and at ease

Classical music fans
have high self-esteem, are creative, introverts, and at ease

Rap fans
have high self-esteem and are outgoing

Opera fans
have high self-esteem, are creative, and gentle

Country and western fans
are hardworking and outgoing

Reggae fans
have high self-esteem, are creative, not hardworking, outgoing, gentle, and at ease

Dance fans
are creative and outgoing but not gentle

Indie fans
have low self-esteem, are creative, not hard working, and not gentle

Bollywood fans
are creative and outgoing

Rock/heavy metal fans
have low self-esteem, are creative, not hard-working, not outgoing, gentle, and at ease

Chart pop fans
have high self-esteem, are hardworking, outgoing, and gentle, but are not creative and not at ease

Soul fans
have high self-esteem, are creative, outgoing, gentle, and at ease

 

References
North, A. C. and Hargreaves, D. J. (2008). The social and applied psychology of music. Oxford: Oxford University Press.
Collingwood, J. (2008). Preferred Music Style Is Tied to Personality. Psych Central. Retrieved from http://psychcentral.com/lib/2008/preferred-music-style-is-tied-to-personality/
North, A. C., Desborough, L., and Skarstein, L. (2005). Musical preference, deviance, and attitudes towards celebrities. Personality and Individual Differences, 38, 1903-1914. 

 

More of this:
see the comments or go to www.musicthinking.com