Google has introduced a new online tool. A calculator to help marketers figure out ‘The Full Value of Mobile,’ as well as case studies and tips. The microsite shows five different categories related to mobile, and videos that show how a brand can monetize them.
Consumer Journey Video
To explain this Google has produced a video “How they got there”. It’s a short story told backwards that will show you 5 ways in which mobile can drive value for your business.
A diverging and converging blog by Christof Zürn 