Tag Archives: music

Creativity, Music and E-learning

Today I got my official statement of accomplishment from the Stanford Online course led by Tina Seelig, Executive Director, Stanford Technology Ventures Program. It states that I have successfully completed, serving as a team leader and with distinction, a free online offering of Creativity: Music to My Ears by Standford University through NovoEd.

This six-week experiential course focused on opportunity recognition, reframing problems, challenging assumptions, connecting and combining ideas, working on creative teams, and mastering a mindset of innovation. It was also a good opportunity to work with the e-learning platform. I would recommend it for another course.

Here is the trailer:

Creativity: Music to My Ears from Stanford Tech Ventures Program on Vimeo.

And here the final class video.

Creativity: Music to My Ears, the final photo project montage from Stanford Tech Ventures Program on Vimeo.

It was fun to do this online course together with more than 20.000 participants from all over the world.

Here is a selection of some material from the course for inspiration, including some old time classic of creativity like The Powers of Ten, or The 6 Thinking Heads:

YOUR INNOVATION ENGINE
Introducing the Innovation Engine by Tina Seelig

LISTENING DIFFERENTLY
with the key concepts: The importance of active observation, Noticing opportunities around you, Capturing your observations.
Video: 5 Ways to Listen Better by Julian Treasure

CHALLENGING ASSUMTIONS
with the key concepts: Framing and reframing problems, Tools for changing your point of view, Going beyond the first answer, Brainstorming guidelines, Team challenge.
Powers of Ten – Ray & Charles Eames (1977)
de Bono’s Six Thinking Hats
Video: How NOT to Brainstorm
Video: How to Brainstorm

CONNECT & COMBINE
with the key concept: Engaging Your Audience and Telling Your Story in a Creative Way.
Designing Music
Video: Everything is a Remix

CREATIVE MINDSET
with the key concepts: The importance of experimentation, Learning from failures, Mastering a mindset for creativity
Treat Life Like and Experiment– Tom Kelley, IDEO
Life Lessons Through Tinkering – Gever Tully

 

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The link between music taste and personality

To learn from music is one of the aspects of Music Thinking. Here are some learnings that could be used as input for some methods I am using for Brand development and Service Design like Persona Creation, or working with The Company Real Score. So with your next persona creation or service design project you maybe would like to ask your audience what kind (or maybe a combination) of music they prefer. This could help to understand your target group better.

Knowing whether a person prefers John Coltrane to Madonna, Dolly Parton to DJ Avicii, or Wagner to Prince allows for remarkably accurate personality predictions. 
Music Genre and Personality

Explore more infographics like this one on the web's largest information design community - Visually.

According to a study with 36.000 participants all over the world (conducted by Professor Adrin North of Heriot -Watt University, Edinburgh) there is a clear correlation between the musical taste of a person and their personality.

People could make accurate judgments about an individual’s levels of extraversion, creativity and open-mindedness after listening to ten of their favorite songs. Extraverts tend to seek out songs with heavy bass lines, while those who enjoy more complex styles such as jazz and classical music tend to be more creative and have higher IQ-scores.

Blues fans
have high self-esteem, are creative, outgoing, gentle, and at ease

Jazz fans
have high self-esteem, are creative, outgoing, and at ease

Classical music fans
have high self-esteem, are creative, introverts, and at ease

Rap fans
have high self-esteem and are outgoing

Opera fans
have high self-esteem, are creative, and gentle

Country and western fans
are hardworking and outgoing

Reggae fans
have high self-esteem, are creative, not hardworking, outgoing, gentle, and at ease

Dance fans
are creative and outgoing but not gentle

Indie fans
have low self-esteem, are creative, not hard working, and not gentle

Bollywood fans
are creative and outgoing

Rock/heavy metal fans
have low self-esteem, are creative, not hard-working, not outgoing, gentle, and at ease

Chart pop fans
have high self-esteem, are hardworking, outgoing, and gentle, but are not creative and not at ease

Soul fans
have high self-esteem, are creative, outgoing, gentle, and at ease

 

References
North, A. C. and Hargreaves, D. J. (2008). The social and applied psychology of music. Oxford: Oxford University Press.
Collingwood, J. (2008). Preferred Music Style Is Tied to Personality. Psych Central. Retrieved from http://psychcentral.com/lib/2008/preferred-music-style-is-tied-to-personality/
North, A. C., Desborough, L., and Skarstein, L. (2005). Musical preference, deviance, and attitudes towards celebrities. Personality and Individual Differences, 38, 1903-1914. 

 

More of this:
see the comments or go to www.musicthinking.com

 

Creative Companion Manifesto

I was always fascinated about manifestos and the impact of it. Also the struggle and the discussions if you should follow all the thesis or just pick out a few is a big inspiration. Here is mine, I call it the Creative Companion Manifesto

1. You cannot ‘not brand’.
Everything a brand or person does will add up to its identity.
2. Take the big picture.
Be clear about what you are and what you want.
3. Listen to the people.
Don’t do literally what people say, observe their behaviour and translate it.
4. Get to know all the facts.
There never is too much information, only a lack of focus.
5. Everyone is right.
Many people, many perspectives. They may all be right, but not necessarily relevant.
6. Best idea wins.
The best ideas come from individuals, teams can realize them.
7. Experiment while working.
Try things you have never tried before.
8. You are not alone.
Working in a team is fun and helps to understand multiple perspectives.
9. Stick to the concept.
Along the way there are a lot of temptations, go your own way. If they make sense, adapt them.
10. Think like a musician.
Compose, invent, innovate, orchestrate, prepare, communicate, rehearse, improvise, entertain, listen, play, perform – don’t give a damn.

Christof Zürn

You may also like:
Reformation, Futurist , Bauhaus, Surrealism, Cluetrain, Repair.
 

Christof Zürn
CREATIVE COMPANION
www.creative-companion.com

Download:   CREATIVE COMPANION Fact sheet