Tag Archives: Pandora.com

The Power of Music Thinking – Podcast

The Power of Music Thinking with Christof Zürn a new podcast coming to you on 19th of May 2021 on Spotify, Apple or wherever you listen to your podcast.

About The Power of Music Thinking

Creative Companion, Management Consultant, Service Designer and Musicologist/Musician Christof Zürn takes you inside the minds of some of the world’s most exciting people ‘AND Musicians’. Professionals that in some or other way use music, musical principles, instruments and techniques to work meaningful together.
Or in short, the podcast for People with a musical heart and a wicked job.

From deep listening, to developing a creative mindset for innovation, using instruments to better connect with each other and letting people see the big picture, one thing is for sure: you will hear and see patterns in your personal or business life and think from different perspectives at the same time.

The Power of Music Thinking

In the first episodes of the new podcast, you can expect insights about the music thinking framework, conversations with Roy Scheerder Co-founder of the dutch cooperative FaebricR. Michael Hendrix Partner & Global Design Director at design and innovation company IDEOPanos A. Panay Senior Vice President for Global Strategy & Innovation at Berklee College of Music and Steve Keller Sonic Strategy Director at leading music and podcast discovery platform Pandora.

Co-creation, inspiration and the Global Jukebox

Can folk music be a model for setting up a co-creation culture?

In his book We-think: The power of mass creativity the author Charles Leadbeater is talking about a relation of co-creation and the habit of folk music that people borrow musical structures from a shared tradition and taking ideas from a shared pool of multipliers without concern for ownership. A climate of sharing and giving leads to mass innovation often with an individual touch and not mass production.

With this in mind it is interesting to watch the development of the new Global Jukebox project, a tremendous collection of field recordings, of Alan Lomax. The folklorist’s archive of 17.000 field recordings will begin to stream for free very soon, including music from Britain, Ireland, the US, the Caribbean and the former USSR.

Global Jukebox - Alan Lomax

Although Lomax’s name is not as well known as some of the musicians he helped discover, e.g. Woody Guthrie, his work continues to have an enormous influence. For example the soundtrack of the film O Brother, where art thou? is using samples from Lomax. He introduced Pete Seeger to The Lion Sleeps Tonight, recorded Vera Hall’s Trouble So Hard (made famous by Moby), and his recordings will even be featured on Bruce Springsteen’s forthcoming album, Wrecking Ball.

Besides the popularity to use this material for other musical inspiration it is also interesting to get more information on the system and categorization of the material. Lomax is talking about ‘cantometrics’, the term refers to a system for the measurement of singing style, like blue notes and sounds of animals.  The system was also applicable for pop music and he also developed ‘choreometrics’ for dancing and ‘parlametrics’ for speech.
The principles of ‘cantometrics’ are used in the Music Genome Project of Pandora.com a new automated music recommendation service comparable to last.fm and spotify.com

More info:
YouTube Channel:  http://www.youtube.com/user/AlanLomaxArchive/
Research:  http://research.culturalequity.org/