Tag Archives: Zielgruppen definieren mit Personas

The Persona Core Poster – a service design tool

Please note: this is my original blog from the year 2011. I have developed more human-centred templates and a fresh approach called Music Thinking. You will also find the book The Power of Music Thinking with the explanation of aspirational Persona vs Reality Persona and Target Group vs Quick Profile.

Because the Persona Core poster was downloaded more than 80.000 times on this blog, I also have included it on the new download page (see navigation).  Use the navigation to the download page.


For years I am working with personas from aspirational to reality. Most of the time I am following the same basic questions and approaches while developing the personas.

Finally, I found time to design a poster that you can use in workshops and I hope you like it. I post the A3 template here as a PDF under the creative commons licence, this means you can print it, use it and even change it, just name the source. Tip: start with behaviour and end with the quote!

If you like it drop me a note and share it with your friends or client.

On a regular base, I am also conducting workshops in the Netherlands or Germany.

More information on Data Storytelling with Personas workshop:

The Persona Core Poster template

Choose Download instruments on the music thinking website: Download link: Persona-core-poster_CREATIVE-COMPANION

More posts on persona thinking:
Personas and female mindstyles
Persona Experience in the Museum – Playing with your Expectations
Persona Experience in the Museum – Playing with your Expectations