Persona experience in the museum – playing with your expectations

User centered design, service design and persona thinking is thinking of our time and getting more popular. A current example is now in the Van Abbemuseum in Eindhoven (Netherlands), here a short description from their website:

The fourth and final part of the exhbition programme Play Van Abbe is called The Pilgrim, the Tourist, the Flaneur (and the Worker). The exhibition presents a selection of important works from the museum’s collection together with several special guest artists. You are invited to play a role whilst visiting the museum; the roles are the pilgrim, the tourist, the flaneur and the worker. The pilgrim is focused on the object of art; the tourist on stories; the flaneur on time and the overall museum experience. Finally, the workers are the roles that seek an active confrontation with art and produces new ideas for themselves and others. You can change roles during your visit and experience how artworks appear different.

So if you want to experience persona thinking in a museum context you can do this until august 2011 in Van Abbemuseum, Eindhoven (see the website)

If you want more inspiration in how personas work in business and design, how you can make and use personas for your company or project you can do a one day workshop to start with. At the moment I am organizing two dutch workshops in Den Bosch (Steedelijk museum) and Amstelveen (Cobra museum). This workshop can also be done as an in-house workshop in english, german or dutch.

More information:
German: Storytelling mit Daten – Persona Zielgruppen-Workshop

Dutch: Data storytelling met persona’s workshop  

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2 responses to “Persona experience in the museum – playing with your expectations

  1. blackwatertown

    Hmm – unusual and fascinating.
    They must have confidence in their museum and themselves to open up to the visitor in this way.

  2. Pingback: The Persona Core Poster | Creative Companion Christof Zürn – the blog

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