Category Archives: Service Design

The link between music taste and personality

To learn from music is one of the aspects of Music Thinking. Here are some learnings that could be used as input for some methods I am using for Brand development and Service Design like Persona Creation, or working with The Company Real Score. So with your next persona creation or service design project you maybe would like to ask your audience what kind (or maybe a combination) of music they prefer. This could help to understand your target group better.

Knowing whether a person prefers John Coltrane to Madonna, Dolly Parton to DJ Avicii, or Wagner to Prince allows for remarkably accurate personality predictions. 
Music Genre and Personality

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According to a study with 36.000 participants all over the world (conducted by Professor Adrin North of Heriot -Watt University, Edinburgh) there is a clear correlation between the musical taste of a person and their personality.

People could make accurate judgments about an individual’s levels of extraversion, creativity and open-mindedness after listening to ten of their favorite songs. Extraverts tend to seek out songs with heavy bass lines, while those who enjoy more complex styles such as jazz and classical music tend to be more creative and have higher IQ-scores.

Blues fans
have high self-esteem, are creative, outgoing, gentle, and at ease

Jazz fans
have high self-esteem, are creative, outgoing, and at ease

Classical music fans
have high self-esteem, are creative, introverts, and at ease

Rap fans
have high self-esteem and are outgoing

Opera fans
have high self-esteem, are creative, and gentle

Country and western fans
are hardworking and outgoing

Reggae fans
have high self-esteem, are creative, not hardworking, outgoing, gentle, and at ease

Dance fans
are creative and outgoing but not gentle

Indie fans
have low self-esteem, are creative, not hard working, and not gentle

Bollywood fans
are creative and outgoing

Rock/heavy metal fans
have low self-esteem, are creative, not hard-working, not outgoing, gentle, and at ease

Chart pop fans
have high self-esteem, are hardworking, outgoing, and gentle, but are not creative and not at ease

Soul fans
have high self-esteem, are creative, outgoing, gentle, and at ease

 

References
North, A. C. and Hargreaves, D. J. (2008). The social and applied psychology of music. Oxford: Oxford University Press.
Collingwood, J. (2008). Preferred Music Style Is Tied to Personality. Psych Central. Retrieved from http://psychcentral.com/lib/2008/preferred-music-style-is-tied-to-personality/
North, A. C., Desborough, L., and Skarstein, L. (2005). Musical preference, deviance, and attitudes towards celebrities. Personality and Individual Differences, 38, 1903-1914. 

 

More of this:
see the comments or go to www.musicthinking.com

 

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Hello World! Documentary about creative coding and the processing software

I am a big fan of Processing and Generative Design and yes learning the software would be on top of my bucket list – if I would have one. The software is free to download and you can use it right away via processing.org – there are  a lot of tutorials and examples on the site. There is a new documentary that could be a perfect intro into the theme of processing.

Hello World! Processing is a very nice documentary on creative coding with a lot of examples that explores the role that ideas such as process, experimentation and algorithm play in this creative field featuring artists, designers and code enthusiasts.

If you like the video, you may also like this book: Generative Design.

generative_design_en_book

The website completes the book Generative Design. It offers direct access to all processingsource code for the software described in the book. Very nice!

Complexity meets simplicity – the executive app by nibesvv

IMG_7907

Today I had the pleasure to be at the launch of a new iPad app from my client NIBE-SVV the  knowledge institute and publisher for the Dutch banking, insurance and investment industry.

The executive app is a unique personalized app for top executives, decision makers and internal supervisors in the dutch financial world. The app is a mix of an e-learning tool, up-to-date information service and expert contact center. You can book events, make knowledge tests and prepare notes  for a meeting.

All the complexity of the ‘modern financial world’ is organized in a simple but appealing designed interface with the focus on  information needs and behaviour patterns of a time short executive.

the executive app (screenshot0

The Executive App by NIBE-SVV Executive Academy (screenshot)

MORE INFORMATION
View a PDF with short description and availability (dutch)
more information can be found on: www.the-executive-app.nl

CREATIVE COMPANION
Acting as ‘human interface’ between company and agencies I worked as creative companion for strategy, design and development. Coaching in a start-up situation, mobile agency selection, concepting and co-creation on learning model, interaction design and visual design.

–Christof Zürn

A Google Consumer Journey Told Backwards -The Full Value of Mobile –

Google has introduced a new online tool. A calculator to help marketers figure out ‘The Full Value of Mobile,’ as well as case studies and tips. The microsite shows five different categories related to mobile, and videos that show how a brand can monetize them.

Consumer Journey Told Backwards

Consumer Journey Video

To explain this Google has produced a video “How they got there”. It’s  a short story told backwards that will show you 5 ways in which mobile can drive value for your business.

Wishing you many Epiphanies in 2013

Last year I had the pleasure to work on a lot of very interesting projects with nice people. Today 6th of january is epiphany day – the 12th and last day of christmas. The holiday is over and we can focus on the coming year. A good moment to say ‘thank you’ and wish you all the best for 2013 and hope that you will have many epiphanies!

Ephiphany_2013_CREATIVE_COMPANION

Projects worked on, initiated, realized, done; clients and friends worked with and had fun with: Relaunching www.vlisco.com begin of the year, personas workshops Launching Vlisco Stories the social platform for Africa, Storytelling and Vlisco Fabrics Development of our new ceramic product: Pfitz together with my partner Ine, design and launch of www.pfitz.me, registered the trademark and design at European Patent and Trademark Register Finally launch of the www.nibesvv.nl Development of the iPad app for The Executive Academy (will be launched very soon) Design identity, online strategy and creative consulting for the iPhone App and website of 1PLACE.ME musicthinking.com Music Thinking Weekly Raum-Musik für Saxophone at World Saxophone Congress in St. Andrews Scotland and John Cage MusiCircus, Heidelberg Won a place at New Job Circus during C’n’B Convention

More info on Epiphany, see last year’s post