Category Archives: Service Design

Thank you 2013

Last year I had the pleasure to work on interesting projects with nice people.

Thank you all for working together and the nice time we spent. Curious what 2014 will bring.

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The link between music taste and personality

To learn from music is one of the aspects of Music Thinking. Here are some learnings that could be used as input for some methods I am using for Brand development and Service Design like Persona Creation, or working with The Company Real Score. So with your next persona creation or service design project you maybe would like to ask your audience what kind (or maybe a combination) of music they prefer. This could help to understand your target group better.

Knowing whether a person prefers John Coltrane to Madonna, Dolly Parton to DJ Avicii, or Wagner to Prince allows for remarkably accurate personality predictions. 
Music Genre and Personality

Explore more infographics like this one on the web's largest information design community - Visually.

According to a study with 36.000 participants all over the world (conducted by Professor Adrin North of Heriot -Watt University, Edinburgh) there is a clear correlation between the musical taste of a person and their personality.

People could make accurate judgments about an individual’s levels of extraversion, creativity and open-mindedness after listening to ten of their favorite songs. Extraverts tend to seek out songs with heavy bass lines, while those who enjoy more complex styles such as jazz and classical music tend to be more creative and have higher IQ-scores.

Blues fans
have high self-esteem, are creative, outgoing, gentle, and at ease

Jazz fans
have high self-esteem, are creative, outgoing, and at ease

Classical music fans
have high self-esteem, are creative, introverts, and at ease

Rap fans
have high self-esteem and are outgoing

Opera fans
have high self-esteem, are creative, and gentle

Country and western fans
are hardworking and outgoing

Reggae fans
have high self-esteem, are creative, not hardworking, outgoing, gentle, and at ease

Dance fans
are creative and outgoing but not gentle

Indie fans
have low self-esteem, are creative, not hard working, and not gentle

Bollywood fans
are creative and outgoing

Rock/heavy metal fans
have low self-esteem, are creative, not hard-working, not outgoing, gentle, and at ease

Chart pop fans
have high self-esteem, are hardworking, outgoing, and gentle, but are not creative and not at ease

Soul fans
have high self-esteem, are creative, outgoing, gentle, and at ease

 

References
North, A. C. and Hargreaves, D. J. (2008). The social and applied psychology of music. Oxford: Oxford University Press.
Collingwood, J. (2008). Preferred Music Style Is Tied to Personality. Psych Central. Retrieved from http://psychcentral.com/lib/2008/preferred-music-style-is-tied-to-personality/
North, A. C., Desborough, L., and Skarstein, L. (2005). Musical preference, deviance, and attitudes towards celebrities. Personality and Individual Differences, 38, 1903-1914. 

 

More of this:
see the comments or go to www.musicthinking.com

 

Hello World! Documentary about creative coding and the processing software

I am a big fan of Processing and Generative Design and yes learning the software would be on top of my bucket list – if I would have one. The software is free to download and you can use it right away via processing.org – there are  a lot of tutorials and examples on the site. There is a new documentary that could be a perfect intro into the theme of processing.

Hello World! Processing is a very nice documentary on creative coding with a lot of examples that explores the role that ideas such as process, experimentation and algorithm play in this creative field featuring artists, designers and code enthusiasts.

If you like the video, you may also like this book: Generative Design.

generative_design_en_book

The website completes the book Generative Design. It offers direct access to all processingsource code for the software described in the book. Very nice!

Complexity meets simplicity – the executive app by nibesvv

IMG_7907

Today I had the pleasure to be at the launch of a new iPad app from my client NIBE-SVV the  knowledge institute and publisher for the Dutch banking, insurance and investment industry.

The executive app is a unique personalized app for top executives, decision makers and internal supervisors in the dutch financial world. The app is a mix of an e-learning tool, up-to-date information service and expert contact center. You can book events, make knowledge tests and prepare notes  for a meeting.

All the complexity of the ‘modern financial world’ is organized in a simple but appealing designed interface with the focus on  information needs and behaviour patterns of a time short executive.

the executive app (screenshot0

The Executive App by NIBE-SVV Executive Academy (screenshot)

MORE INFORMATION
View a PDF with short description and availability (dutch)
more information can be found on: www.the-executive-app.nl

CREATIVE COMPANION
Acting as ‘human interface’ between company and agencies I worked as creative companion for strategy, design and development. Coaching in a start-up situation, mobile agency selection, concepting and co-creation on learning model, interaction design and visual design.

–Christof Zürn

A Google Consumer Journey Told Backwards -The Full Value of Mobile –

Google has introduced a new online tool. A calculator to help marketers figure out ‘The Full Value of Mobile,’ as well as case studies and tips. The microsite shows five different categories related to mobile, and videos that show how a brand can monetize them.

Consumer Journey Told Backwards

Consumer Journey Video

To explain this Google has produced a video “How they got there”. It’s  a short story told backwards that will show you 5 ways in which mobile can drive value for your business.