Posted in co-creation, Creative thinking, Miles Davis, Music Thinking
Tagged bob marley, design thinking, igor stravinsky, inspiration, lateral thinking, maria callas, Miles Davis, Music thinking, principles, quotes, samuel beckett, tim brown, tom waits, woody guthry
Last week was a week full of Music Thinking for me.
A new microsite about Music Thinking was launched, I had the pleasure to do a 20×20 (formerly known as pecha kucha) presentation in Nijmegen (The Netherlands) about My Inspirations and Music Thinking and a presentation about the Company Real Score / Die Firmenpartitur the strategy-framework for business innovation with a music thinking approach two days later in Cologne (Germany). Looks like there is some kind of momentum for strategic inspirations from the big world of music.
Christof Zürn talking about Music Thinking at Nijmegen NOP 20×20
My intentions were:
- to make people aware that there are many interesting findings behind the obvious side of music and that there are rich patterns of inspiration that can be used for business or private use
- to encourage people to use the hashtag #musicthinking for tweets they find interesting in the context of music thinking
- to find partners, clients, ‘co-thinkers’ and evangelists
- to promote my framework for ‘brand minded & people centered strategy’ called The Company Real Score or in German Die Firmenpartitur
Here are the slides of the 20×20 to give you an impression of my ‘6 Minutes and 40 Seconds of fame’, unfortunately there is no footage.
If you are interested in Music Thinking please go to the microsite and drop me a note. I would also be happy to talk about Music Thinking on a seminar, conference or to use it in a strategy session or project.
Posted in Inspiration, Music Thinking
Tagged Brand Strategy, Christof Zürn, Creative Companion, cross-creativity, Galerie Le coeur, Iannis Xenakis, lateral thinking, Miles Davis, Music thinking, Nijmegen, NOP, speaker, Strategy Framework