How to make better personas for design

 

Christof Zürn
CREATIVE COMPANION
www.creative-companion.com

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One response to “How to make better personas for design

  1. CREATIVE COMPANION Christof Zürn

    When working on personas it may be important to think about reality personas and aspirational personas

    The reality persona
    this is actually data storytelling, you compile all the behavioural information and the findings and patterns from information of the past

    The aspirational persona
    this is the creation of goals and attitudes and a projection to the future

    PS: Sometimes it is clever to also have anti personas (the people you don’t or don’t want to work for), to differentiate.

    Christof Zürn

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