Tag Archives: Steve Jobs

What the economy could learn from Richard Wagner – the man, the work, the brand

The world will celebrate the 200th anniversary of composer Richard Wagner, this makes 2013 ‘the Wagnerjahr’. In their last edition of the year german financial newspaper “Handelsblatt’ is also focussing on ‘all the things to come’ and dedicated the cover story to Richard Wagner.

The story illustrates the many perspectives of Wagner: the innovator, the storyteller, the free spirit, the entrepreneur, the marketing strategist and I would like to add the ‘Music Thinker’ (more on music thinking see below).

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The visionary Wagner was driven by his mission to change the world with his idea of the innovative music drama into a unique ‘Gesamtkunstwerk’.
To realize his goal he was able to ‘think as a musician and act as a designer and entrepreneur’. He used his many skills without any compromise against all odds and struggles along the way like a 19th century Steve Jobs. He designed the interior of his music hall in Bayreuth with the focus on acoustics above comfort: the simple chairs are made from wood (fabrics would absorb the sound), the musicians are hidden in a deep orchestra pit so the audience would not be distracted, there is no heating and no climate control.

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When Wagner began to write his masterpiece – the 16 hour lasting ‘Der Ring des Nibelungen” – he was 34, at the world premiere in Bayreuth he was 63. The story is about love, power, leadership, greed, betrayal, ruin and destruction; or as conductor Christian Thielemann put it ‘what happens when modern man is losing sight of himself while striving for property and wealth’.

There are many connections possible with our modern world and politics. Every year captains of industry and politicians like Angela Merkel sit side by side to experience the man, the music and the brand Richard Wagner –  hope they get inspired to hear, see and do the right things in the context of  our Gesamtkunstwerk.

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Trending in 2013

For inspiration and speculation I put 4 terms into Google Trends (2012 view):

  • Richard Wagner
  • Financial Crisis
  • Service Design
  • Music Thinking

Interesting that the Financial Crisis is on it’s decline (at least in search volume nota bene), Service Design and Richard Wagner are meandering through the year with two peaks for Richard Wagner; Music Thinking is still a ‘hidden secret’.

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You can help to change this in 2013 with tweeting #musicthinking for inspiring ideas in music and beyond!

Music Thinking

“Music Thinking is the use of thoughts, learnings, ideas and inspirations that are derived from all kinds of music, sonic phenomena, sounds, musical instruments, tools, techniques, metaphors, patterns, brands, behaviours and music business to inspire and motivate in a new way of thinking to reach goals, solve problems or just to have fun.”

Christof Zürn  (www.musicthinking.com)

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