Tag Archives: design thinking

10 Quotes from the big world of music – Music Thinking Quotes Vol. 1

For quite some time I am collecting quotes that have a connection with what I call Music Thinking (more about Music Thinking click here). At the same time I am working on a more systematic way to collect and combine music thinking principles. I am working now with 6 principles of music thinking: agility, empathy, personality, jammin’, score and remix. More about that in a later post.

Here are 10 quotes of more or less famous people with a music thinking connection. Hope you like it.

Dance first. Think later.  It's the natural order. One chord is fine. Two chords are pushing it. Three chords and you're into jazz. If you aren't making a mistake, it's a mistake. I HAVEN’T UNDERSTOOD A BAR OF MUSIC IN MY LIFE, BUT I HAVE FELT IT. THE WORDS ARE THE IMPORTANT THING. DON’T WORRY ABOUT TUNES. TAKE A TUNE, SING HIGH WHEN THEY SING LOW, SING FAST WHEN THEY SING SLOW, AND YOU’VE GOT A NEW TUNE. ONE GOOD THING ABOUT MUSIC, WHEN IT HITS YOU, YOU FEEL NO PAIN. Songs are pretty easy. They are small, they are modular, they are about as big as a bagel. I prepare myself for rehearsals like I would for marriage. The best guide, in launching a new design project, is sometimes just to choose the right partner, clear the dancefloor, and trust our intuition. There is joy in repetition.

 

 

You can also find the presentation on SlideShare (download enabled).

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Empathy poster for focus group, interview and research

Inspired by the d.school’s empathy map I designed a poster that can be used in focus group meetings or any other research or interview situation.

While asking questions and observing behaviour like body language, tone of voice or choice of words it is important to note everything that  occurs in the session. In a second step, or during the session you will encounter contradictions (maybe already in saying), between what people say and what they do. Any contradiction or paradox can lead to a (latent) need or desire. If you ask yourself (or the participant) ‘why the things are as they are’ you may come to remarkable realizations or even an epiphany. This will be your most valuable insights.

Empathy Poster by CREATIVE COMPANION

Empathy Poster by CREATIVE COMPANION

Download the PDF version of the  Empathy-Poster by CREATIVE COMPANION.
You can print the poster in A4, A3 up to A2 and use it in different situations and workshop or research settings.

More posters:

The Persona Core Poster 

If you have collected a lot of insights you may want to go a step further an build personas for your company or project. There is another nice poster for this:

The Persona Core Poster by CREATIVE COMPANION

 

The Company Real Score Framework – Die Firmenpartitur

If you want to map your whole brand input and compare it with the reality persona you could also use The Company Real Score a strategic framework for brand innovation. You can also download the original poster.
Deutsch: Die Firmenpartitur (www.firmenpartitur.de)
English: The Company Real Score

Have fun!

PS: yes you can use the posters free of charge and yes I would be happy if you give me some feedback, credits or just spread the word!
Christof

www.creative-companion.com
www.creative-companion.com/deutsch/

 

The Company Real Score a music thinking approach to business innovation

The Company Real Score – a music thinking approach to business innovation

I am working with many tools and methods. There are some I like more. Now I have compiled the, in my opinion, most important tools and instruments to start with for brand minded & people centered innovations, I call it ‘The Company Real Score’, have a look!

What is it?
The company real score is a collection of business tools and instruments to map and visualize your brand. It is a collection of core elements for orchestrating and conducting ‘brand minded & people centered’ innovations.

Why should you use it?
1. To visualize and communicate what is most important for your brand.
2. To identify strategic paradoxes that can be used in innovation projects.
3. To use it as a ‘brand minded & people centered’ starting point.

See a short presentation

 

You can download the original score – 2,50 meters – via this link: http://goo.gl/IkwkTM

Hello World! Documentary about creative coding and the processing software

I am a big fan of Processing and Generative Design and yes learning the software would be on top of my bucket list – if I would have one. The software is free to download and you can use it right away via processing.org – there are  a lot of tutorials and examples on the site. There is a new documentary that could be a perfect intro into the theme of processing.

Hello World! Processing is a very nice documentary on creative coding with a lot of examples that explores the role that ideas such as process, experimentation and algorithm play in this creative field featuring artists, designers and code enthusiasts.

If you like the video, you may also like this book: Generative Design.

generative_design_en_book

The website completes the book Generative Design. It offers direct access to all processingsource code for the software described in the book. Very nice!

Co-creation, inspiration and the Global Jukebox

Can folk music be a model for setting up a co-creation culture?

In his book We-think: The power of mass creativity the author Charles Leadbeater is talking about a relation of co-creation and the habit of folk music that people borrow musical structures from a shared tradition and taking ideas from a shared pool of multipliers without concern for ownership. A climate of sharing and giving leads to mass innovation often with an individual touch and not mass production.

With this in mind it is interesting to watch the development of the new Global Jukebox project, a tremendous collection of field recordings, of Alan Lomax. The folklorist’s archive of 17.000 field recordings will begin to stream for free very soon, including music from Britain, Ireland, the US, the Caribbean and the former USSR.

Global Jukebox - Alan Lomax

Although Lomax’s name is not as well known as some of the musicians he helped discover, e.g. Woody Guthrie, his work continues to have an enormous influence. For example the soundtrack of the film O Brother, where art thou? is using samples from Lomax. He introduced Pete Seeger to The Lion Sleeps Tonight, recorded Vera Hall’s Trouble So Hard (made famous by Moby), and his recordings will even be featured on Bruce Springsteen’s forthcoming album, Wrecking Ball.

Besides the popularity to use this material for other musical inspiration it is also interesting to get more information on the system and categorization of the material. Lomax is talking about ‘cantometrics’, the term refers to a system for the measurement of singing style, like blue notes and sounds of animals.  The system was also applicable for pop music and he also developed ‘choreometrics’ for dancing and ‘parlametrics’ for speech.
The principles of ‘cantometrics’ are used in the Music Genome Project of Pandora.com a new automated music recommendation service comparable to last.fm and spotify.com

More info:
YouTube Channel:  http://www.youtube.com/user/AlanLomaxArchive/
Research:  http://research.culturalequity.org/


The Persona Core Poster – a service design tool

Since years I am working with personas from aspirational to reality. Most of the time I am following the same basic questions and approach while developing the personas.

Finally I found time to design a poster that you can use in workshops and I hope you like it. I post the A3 template here as a PDF under the creative commons licence, this means you can print it, use it and even change it, just name the source. Tip: start with behaviour and end with the quote!

If you like it drop me a note and share it with your friends or client. On a regular base I am also conducting workshops in the Netherlands or Germany.

More information on Data Storytelling with Personas workshop:

More posts on persona thinking:
Personas and female mindstyles
Persona Experience in the Museum – Playing with your Expectations
Persona Experience in the Museum – Playing with your Expectations