Posted in co-creation, Creative thinking, Miles Davis, Music Thinking
Tagged bob marley, design thinking, igor stravinsky, inspiration, lateral thinking, maria callas, Miles Davis, Music thinking, principles, quotes, samuel beckett, tim brown, tom waits, woody guthry
Inspired by the d.school’s empathy map I designed a poster that can be used in focus group meetings or any other research or interview situation.
While asking questions and observing behaviour like body language, tone of voice or choice of words it is important to note everything that occurs in the session. In a second step, or during the session you will encounter contradictions (maybe already in saying), between what people say and what they do. Any contradiction or paradox can lead to a (latent) need or desire. If you ask yourself (or the participant) ‘why the things are as they are’ you may come to remarkable realizations or even an epiphany. This will be your most valuable insights.
Empathy Poster by CREATIVE COMPANION
Download the PDF version of the Empathy-Poster by CREATIVE COMPANION.
You can print the poster in A4, A3 up to A2 and use it in different situations and workshop or research settings.
The Persona Core Poster
If you have collected a lot of insights you may want to go a step further an build personas for your company or project. There is another nice poster for this:
The Persona Core Poster by CREATIVE COMPANION
The Company Real Score Framework – Die Firmenpartitur
If you want to map your whole brand input and compare it with the reality persona you could also use The Company Real Score a strategic framework for brand innovation. You can also download the original poster.
Deutsch: Die Firmenpartitur (www.firmenpartitur.de)
English: The Company Real Score
PS: yes you can use the posters free of charge and yes I would be happy if you give me some feedback, credits or just spread the word!
Posted in Creative tools, Design Thinking, Inspiration, persona
Tagged Christof Zürn, Creative Companion, d.school empathy map, design thinking, Design Thinking Tools, Die Firmenpartitur, empathy poster, Music thinking, persona core poster, persona design, persona development, The Company Real Score, Zielgruppen Poster
The Company Real Score – a music thinking approach to business innovation
I am working with many tools and methods. There are some I like more. Now I have compiled the, in my opinion, most important tools and instruments to start with for brand minded & people centered innovations, I call it ‘The Company Real Score’, have a look!
What is it?
The company real score is a collection of business tools and instruments to map and visualize your brand. It is a collection of core elements for orchestrating and conducting ‘brand minded & people centered’ innovations.
Why should you use it?
1. To visualize and communicate what is most important for your brand.
2. To identify strategic paradoxes that can be used in innovation projects.
3. To use it as a ‘brand minded & people centered’ starting point.
See a short presentation
You can download the original score – 2,50 meters – via this link: http://goo.gl/IkwkTM
Posted in Creative thinking, Design Thinking, Music Thinking
Tagged Brand Strategy, business innovation, business model generation, business tools, Christof Zürn, Creative Companion, design thinking, Music thinking, persona canvas, persona core poster, persona template, service design
I am a big fan of Processing and Generative Design and yes learning the software would be on top of my bucket list – if I would have one. The software is free to download and you can use it right away via processing.org – there are a lot of tutorials and examples on the site. There is a new documentary that could be a perfect intro into the theme of processing.
Hello World! Processing is a very nice documentary on creative coding with a lot of examples that explores the role that ideas such as process, experimentation and algorithm play in this creative field featuring artists, designers and code enthusiasts.
If you like the video, you may also like this book: Generative Design.
The website completes the book Generative Design. It offers direct access to all processingsource code for the software described in the book. Very nice!
Posted in Creative thinking, Creative tools, Data Storytelling
Tagged creative coding, creative tools, data storytelling, data visualization, design thinking, free software, generative design, infographics, processing
Can folk music be a model for setting up a co-creation culture?
In his book We-think: The power of mass creativity the author Charles Leadbeater is talking about a relation of co-creation and the habit of folk music that people borrow musical structures from a shared tradition and taking ideas from a shared pool of multipliers without concern for ownership. A climate of sharing and giving leads to mass innovation often with an individual touch and not mass production.
With this in mind it is interesting to watch the development of the new Global Jukebox project, a tremendous collection of field recordings, of Alan Lomax. The folklorist’s archive of 17.000 field recordings will begin to stream for free very soon, including music from Britain, Ireland, the US, the Caribbean and the former USSR.
Global Jukebox - Alan Lomax
Although Lomax’s name is not as well known as some of the musicians he helped discover, e.g. Woody Guthrie, his work continues to have an enormous influence. For example the soundtrack of the film O Brother, where art thou? is using samples from Lomax. He introduced Pete Seeger to The Lion Sleeps Tonight, recorded Vera Hall’s Trouble So Hard (made famous by Moby), and his recordings will even be featured on Bruce Springsteen’s forthcoming album, Wrecking Ball.
Besides the popularity to use this material for other musical inspiration it is also interesting to get more information on the system and categorization of the material. Lomax is talking about ‘cantometrics’, the term refers to a system for the measurement of singing style, like blue notes and sounds of animals. The system was also applicable for pop music and he also developed ‘choreometrics’ for dancing and ‘parlametrics’ for speech.
The principles of ‘cantometrics’ are used in the Music Genome Project of Pandora.com a new automated music recommendation service comparable to last.fm and spotify.com
YouTube Channel: http://www.youtube.com/user/AlanLomaxArchive/
Posted in co-creation, Creative thinking, Data Storytelling, Design Thinking, Guitar, Inspiration, Music, Music Thinking, persona, Service Design
Tagged #musicthinking, Alan Lomax, Bruce Springsteen, cantometrics, Charles Leadbeater, co-creation, design thinking, Global Jukebox, innovation, Pandora.com, persona, service design, user centered design
Since years I am working with personas from aspirational to reality. Most of the time I am following the same basic questions and approach while developing the personas.
Finally I found time to design a poster that you can use in workshops and I hope you like it. I post the A3 template here as a PDF under the creative commons licence, this means you can print it, use it and even change it, just name the source. Tip: start with behaviour and end with the quote!
If you like it drop me a note and share it with your friends or client. On a regular base I am also conducting workshops in the Netherlands or Germany.
More information on Data Storytelling with Personas workshop:
More posts on persona thinking:
Personas and female mindstyles
Persona Experience in the Museum – Playing with your Expectations
Persona Experience in the Museum – Playing with your Expectations
Posted in Creative tools, Data Storytelling, Design Thinking, Music Thinking, persona, Service Design
Tagged Aspirational Persona, design thinking, persona, persona canvas, persona core poster, personas, service design, template, The Company Real Score, tools, workshop, Zielgruppen definieren mit Personas