Category Archives: Music Thinking

Google is using music thinking to promote YouTube with insights and infographics | #EDM #MusicThinking

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Think with Google the research and insights portal of Google posted a new article using music (in this case EDM electronic dans music) to show their compelling data and drive brands to YouTube to connect with their audience. They do this with a very nice infographic in the form of a decision tree.

The Biggest Music Genre You’ve Never Heard Of

How much do you know about EDM, or electronic dance music? Whether it’s a lot, a little or none at all, you’ll want to tune in to this profile of EDM fans. What you see might just surprise you: For example, while millennials under 25 view the most EDM content on YouTube, older audiences are becoming increasingly interested as well. And it turns out that EDM fans are more likely than their peers to be online, engaging in tech-savvy behaviors such as buying music online or following a brand on a social network. See how fans are increasingly turning to YouTube to learn more about music genres such as EDM and the opportunities this creates for brands.

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Download PDF: EDM electronic dance music

This is a nice example of Music Thinking

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What you see is what will be – Epiphany 2015

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January 6, is a special day! Epiphany day – the 12th and last day of Christmas. For me it is also the day of changing perspective. The holiday season is over and we can focus on the coming year. A good moment to wish you all the best for 2015!

But epiphany is also an experience of sudden and striking realization. The word epiphany originally referred to insight through the divine (see the link with the three magi). Today, this concept is used much more often also without such connotations, but a popular implication remains that the epiphany is supernatural, as the discovery seems to come suddenly from the outside.
More on epiphany in an older post.

My epiphany exercise
Over the last year I made more than 3.000 pictures with my iPhone camera. Snapshots, selfies, screenshots or pictures to just remember something; people, things, situations.

49 pictures from more than 3000 pictures on my iPhone in 2014 - What you see is what will be.

81 pictures (of more than 3000) on my iPhone in 2014. Click to enlarge.
(c) CREATIVE COMPANION 2015

Above you see 81 pictures from my iPhone collection ‘more or less’ selected randomly and ‘more or less’ grouped unintentionally: pictures from workshops, encounters, visits to museums or cities, personal pictures with family and friends; pictures while traveling, being on vacation or sessions, while working, lecturing, pictures of things that somehow reached my iPhone. If we have met the last year you may recognize some of the pictures.  I love the pattern, the red line, something that connects all or at least some of the pictures.

But it is not just about what I have nearly literally seen, but what do you see? You can click on the picture to get a higher resolution.
Is it funny, innovative, useless, disgusting or – wait a minute – something (maybe familiar), something you have not seen this way? Something that suddenly triggers your mind, get you an idea or an epiphany? Be my guest. Have many of them. Share them if you like.

Use your own pictures
Why not do this with your own pictures? Take 81 pictures (less or more) from your camera, smartphone (think Pinterest, iPhoto, Instagram, …) and make a new pattern of pictures. Maybe you see new things or old things in a new way – isn’t innovation for 99% the connection of already existing things?
Try to find the word, phrase, motto that connects all the pictures, make groups or just have fun with all the colors. What you see is what will be.

I wish you many epiphanies in the coming year!

 

10 more Quotes from the Big World of Music for the Rest of the World – Music Thinking Quotes Vol. 2

This is volume 2 of Music Thinking Quotes.

For quite some time I am collecting quotes that have a connection with what I call Music Thinking (more about Music Thinking click here).
At the same time I am working on a more systematic way to collect and combine music thinking principles. I am working now with 6 principles of music thinking: agility, empathy, personality, jammin’, score and remix.
More about that in a later post. (still has to come 😉

Here are 10 more quotes of more or less famous people with a music thinking connection. Hope you like it.

You can also find the presentation on SlideShare (download enabled).

Freude schöner Götter Funken – FROY-DER, SHER-NER GETTER-FOON-KEN

On August 22, I had the pleasure to attend the lecture of Conductor Benjamin Zander in The Hague (new Zuiderstrand Theater, Scheveningen).

It was a very inspiring two hour talk. If you don’t know Benjamin Zander I strongly recommend to watch one of his TED talks (maybe my all time favorite)  The Transformative Power of Classical Music.


The talk in The Hague was based on his concept of The Art of Possibility, which is also a book under the same title. Incredible how he could engage and inspire an audience of approx. 500 people and talk for more than two hours.

At the end, as a sort of grand finale, we sang all together Freude schöner Götterfunken, a-capella 500+ people without orchestra. Everyone got a hand-out with the text. Assuming that most of the people could not read and pronounce the german words in the right way, the text was written in pidgin-crazy-english and everyone could sing it – this was very effective as amazing!

BenjaminZander-Freude

A great performance I will never forget with a lot of inspiration and Music Thinking. This was also a good example for one of the Music Thinking principles: SCORE – the visualization of guiding principles. With SCORE it is less important to describe the vision of your project, but to write actions in the way the people you want to inspire and guide can understand and use.

More inspiration on Music Thinking can be found under musicthinking.com

10 Quotes from the big world of music – Music Thinking Quotes Vol. 1

For quite some time I am collecting quotes that have a connection with what I call Music Thinking (more about Music Thinking click here). At the same time I am working on a more systematic way to collect and combine music thinking principles. I am working now with 6 principles of music thinking: agility, empathy, personality, jammin’, score and remix. More about that in a later post.

Here are 10 quotes of more or less famous people with a music thinking connection. Hope you like it.

Dance first. Think later.  It's the natural order. One chord is fine. Two chords are pushing it. Three chords and you're into jazz. If you aren't making a mistake, it's a mistake. I HAVEN’T UNDERSTOOD A BAR OF MUSIC IN MY LIFE, BUT I HAVE FELT IT. THE WORDS ARE THE IMPORTANT THING. DON’T WORRY ABOUT TUNES. TAKE A TUNE, SING HIGH WHEN THEY SING LOW, SING FAST WHEN THEY SING SLOW, AND YOU’VE GOT A NEW TUNE. ONE GOOD THING ABOUT MUSIC, WHEN IT HITS YOU, YOU FEEL NO PAIN. Songs are pretty easy. They are small, they are modular, they are about as big as a bagel. I prepare myself for rehearsals like I would for marriage. The best guide, in launching a new design project, is sometimes just to choose the right partner, clear the dancefloor, and trust our intuition. There is joy in repetition.

 

 

You can also find the presentation on SlideShare (download enabled).