Category Archives: Creative thinking

The Company Real Score a music thinking approach to business innovation

The Company Real Score – a music thinking approach to business innovation

I am working with many tools and methods. There are some I like more. Now I have compiled the, in my opinion, most important tools and instruments to start with for brand minded & people centered innovations, I call it ‘The Company Real Score’, have a look!

What is it?
The company real score is a collection of business tools and instruments to map and visualize your brand. It is a collection of core elements for orchestrating and conducting ‘brand minded & people centered’ innovations.

Why should you use it?
1. To visualize and communicate what is most important for your brand.
2. To identify strategic paradoxes that can be used in innovation projects.
3. To use it as a ‘brand minded & people centered’ starting point.

See a short presentation


You can download the original score – 2,50 meters – via this link:


Hello World! Documentary about creative coding and the processing software

I am a big fan of Processing and Generative Design and yes learning the software would be on top of my bucket list – if I would have one. The software is free to download and you can use it right away via – there are  a lot of tutorials and examples on the site. There is a new documentary that could be a perfect intro into the theme of processing.

Hello World! Processing is a very nice documentary on creative coding with a lot of examples that explores the role that ideas such as process, experimentation and algorithm play in this creative field featuring artists, designers and code enthusiasts.

If you like the video, you may also like this book: Generative Design.


The website completes the book Generative Design. It offers direct access to all processingsource code for the software described in the book. Very nice!

What’s your Story – Around the World in 80 Brands

Today I had the pleasure to be at the book presentation of CoolBrands – Around the World in 80 Brands (, an initiative by Anouk Papers and Maarten Schäfer. The stories about 80 brands and opinion leaders are written in a personal narrative style and are easy to read and share. Here is an excerpt of the impressive list: Richard Branson, Louis Vuitton, Diesel, Oscar Niemeyer, Amazon, Bacardi, Harley-Davidson and many more.

I am very proud that my client Vlisco is also featured as one of the 80 Brands!
Vlisco – The Afro-European love brand

As Creative Companion I am working since autumn 2011 for Vlisco, I was responsible for the relaunch of this year. At the moment I am working on a microsite for the persona development and on ‘maybe the nicest storytelling website on african fashion’: Vlisco Stories (now in the test phase, will be open for public later this year).

More than 10.000 views on SlideShare

Just got a mail from slideshare that my presentations & documents have been viewed more than 10.000 times,  wow that’s cool –  a moment to celebrate!

Here are the Top three:

and there are some more:


Elevator-Pitch vs. Pater Noster Pitch

The New Job Circus and C’n’B in Cologne was great. Most fun part was the pater-noster-pitch with mentors.

All 11 winners of the New Job Circus could pitch their ideas in one round of the pater noster, very sporty and very exciting!

More info on The New Job Circus