Why should I back Ubuntu?

After reading ‘Start with Why’ by Simon Sinek, I was wondering if the Why concept can help me with decision making.

In short the concept of the ‘Golden Circle’ by Sinek is an idea, an alternative perspective, that explains why some people and organizations are more innovative, more influential, command greater loyalty and are able to repeat their success over and over. The fundamental idea is that Why a company is doing something is much more important than the How and the What (although this has to be in sync!). Sinek is using the Apple-Why a lot in his book and presentations: “Everything we do, we believe in challenging the status quo. We believe in thinking differently.”

When I heard about the Indigogo crowd funding campaign of Ubuntu Edge  – ‘the next generation of personal computing: smartphone and desktop PC in one state-of-the-art device by Cannonical’ , …


… I started to make a list of the why-how-what to make a decision to back this project or not.


“Ubuntu is an ancient African word / philosophy meaning:‘I am what I am because of who we all are’. The Ubuntu operating system brings the spirit of Ubuntu to the world of computers.”  from www.ubuntu.com


The company Canonical has set up the biggest crowd funding challenge ever with a target of $ 32.000.000 to come up with a smartphone/computer that will challenge the big players like Apple and Samsung. Here the CEO explaining a lot of What and How, e.g. that the car industry has  Formula 1 to innovate and test new cutting-edge technology and that the mobile development is missing such a platform … Shuttleworth (CEO Canonical) says he wants to push developers to test the limits of processing power, storage, and screen technology. “It’s sort of like a concept car,” he says. “But instead of waiting three years to see if something like it gets built, we’re going to try and build it now.”

This is an interesting experiment to first finance the phone with enough followers and then just produce it. Would it be possible that Apple or Samsung would do the same?


Is the combination of smartphone and computer and the innovations that come along with it challenging enough? How will this work e.g. in Africa where more and more people get connected to the internet – not via PC but via mobile phones? Will there be less waste when we have more phones and less PC’s/Laptops?

I asked some friends to check the technical specifications of the new device and all of them were very positive, here is a list to compare:


Ubuntu Edge: Crowdfunding a Super-Smartphone

For me the WHY the HOW and the WHAT seem more or less in-sync with each other, although I would wish that Canonical would stress the WHY more in communication and action.

As Sinek puts it: WHY is  the believe, HOW are the actions we take to realize the WHY and WHAT are the results of those actions.

That’s why I backed Ubuntu Edge. Whether they make it or not, it feels good to back this experiment.

You can back until 21st August 2013: http://igg.me/at/ubuntuedge/x/1633526

One response to “Why should I back Ubuntu?

  1. New update today: Ubuntu Edge dropped the price for the last 14 days to $695 this is a very affordable innovative limted edition smartphone/computer, uuh a lot of superlatives 😉

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