Today I had the pleasure to be at the book presentation of CoolBrands – Around the World in 80 Brands (www.aroundtheworldin80brands.com), an initiative by Anouk Papers and Maarten Schäfer. The stories about 80 brands and opinion leaders are written in a personal narrative style and are easy to read and share. Here is an excerpt of the impressive list: Richard Branson, Louis Vuitton, Diesel, Oscar Niemeyer, Amazon, Bacardi, Harley-Davidson and many more.
I am very proud that my client Vlisco is also featured as one of the 80 Brands!
Vlisco – The Afro-European love brand
As Creative Companion I am working since autumn 2011 for Vlisco, I was responsible for the relaunch of www.vlisco.com this year. At the moment I am working on a microsite for the persona development and on ‘maybe the nicest storytelling website on african fashion’: Vlisco Stories (now in the test phase, will be open for public later this year).